MyOpenCare: The Competition Begins… December 23, 2007
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Web 2.0.trackback
This September, I presented the service of MyOpenCare, an electronic platform designed to take full advantage of social networking in the healthcare field. Now they launched a competition. Interesting, isn’t it?
Until 31 July 2008, site members will have the opportunity to post, comment upon and vote for the best H-Book through a ranking system already incorporated unto the platform. At the end of the contest period the author of the H-Book receiving the greatest number of votes will win 0.5% of company shares. Those finishing second through sixth place will each receive 0.1% of MyOpenCare shares. In this way the six winners will become partners in a media company destined to become the word’s most popular healthcare social networking site on the Web.
What is an H-Book? This is a health book where you can describe all the steps of a specific therapy.
Anyway, that’s what web 2.0 is about. You have to persuade your users to take serious part in constructing and promoting your service. MyOpenCare seems to be on the right way to become one of the best services that make it possible to store your medical records.
Personalized medicine and IT? This is just the beginning…
This is an original marketing idea to stimulate medical knowledge accumulation. It is also a unique way to offer a premium managed directly by users. H-Book, finally is unique on the web: the only available tool to create and manage treatment paths using any type of digital content