Medical videos + community = Successful collaboration
In one of my recent posts, I talked about the long tail phenomenon in healthcare and mentioned that:
There are so many sites and services in a lot of different categories (medical videos; medical search engines or patient community sites) and only a minority of them will survive. Even if some of us will fail, this is a good tendency as it leads to quality services.
I think relatively smaller (at least for now), but useful services focusing on different aspects of medicine should work together. And look what happenned now:
Ozmosis, the physician-only online community dedicated to knowledge sharing and discovery, has announced its partnership with The Doctor’s Channel, an online resource providing medical information through streaming video.
Through the partnership, The Doctor’s Channel, described as an “educational YouTube for doctors” by CNBC, will provide Ozmosis with two-minute educational videos covering practice management and clinical issues across more than 35 medical specialties. Since physicians learn best by interacting with each other, Ozmosis, in turn, will provide Doctor’s Channel members with the online tools to discuss each video and share related experiences through “physicians only” forums.
Recently, Ozmosis hosted a Doctors Channel video on the influenza surveillance report from the Centers for Disease Control and Prevention (CDC). The video expanded and illuminated the Ozmosis physician discussion on the current status of the flu epidemic. By combining the video insights offered through The Doctors Channel with the broad experiences and commentary of Ozmosis community members, physicians had speedy access to timely, accurate and reliable medical information.