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Best Invention in 2008: 23andMe or Hype?

TIME magazine published the complete list of the top 50 best inventions of 2008. The winner is 23andMe, the Google sponsored genetic company that provides SNP genotyping. Spittoon, the official blog of 23andme also covered the subject. While I think their service is important, Medgadget shared some major points with us and I must say they were right. These are the truest words I’ve ever read about direct-to-consumer genetic testing.

We say, TIME was probably sucking up to people whose lives have become a never ending effort to hype things onto the common man. You see, whether you take 23andme’s Anne Wojcicki and her husband Sergei Brin (co-founder of a website, an advertising agency with no customer service), or 23andme’s investor movie mogul Harvey Weinstein, or Navigenic’s venture capitalist John Doerr, they feel that they are changing the world. But really, considering the hype, aren’t they more interested in making money and elevating themselves to the level of revolutionaries, than furthering medicine and its technology?

Other interesting inventions:

10 Comments Post a comment
  1. Berci,
    I am so glad that medgadget, who was one of the first to blast me, is now aware of the hype…

    November 1, 2008
  2. Time certainly blew that one. There are so many more inventions that rank as more useful. Want to know how that happenned? 3 words…..follow the money…. Ann Moore and Linda Avey spoke at a conference together sponsored by Time, INC.

    My guess is that the link is way deeper, but it never hurts to be friends with the CEO of the magazine who ranks you number one……

    Wonder why Navi didn’t make it?


    November 1, 2008
  3. You always find the right point, Steve. Just like in the case of Google’s world domination plans.

    November 1, 2008
  4. albertine is doing an artistic experiment, called 200gr

    she need your click to buy her dna kit.
    with all your contribution she will be able to discover if her dna weight is 200gr as science says

    so just click on the google ads on this page :

    November 4, 2008
  5. beerbelliesuk #


    Psst, you want eternal life?
    On Sale Now: from Sergey and his wife.
    All you need to do is pay
    For them to own your DNA.

    In return they’ll give you back
    Information that you lack
    Genetic risk for this and that:
    You won’t know what you’re looking at.

    Some of it will be plain wrong
    Or else you knew it all along:
    But you can bet they’ll make it pay
    Now they have your DNA.

    If you’re at risk of getting fat
    You’ll soon be clicking on an ad:
    There’s always something you can buy
    To treat you so you will not die.

    It’s personalised marketing:
    The latest trend, the hottest thing.
    If what they tell you isn’t true
    Read the disclaimer: more fool you.

    Then, when you spend your precious time
    Searching journals, all online
    The more you look, the more you’ll learn
    How long you live depends on what you earn.

    Suddenly you’ll understand
    The science behind the business plan,
    The secret of a longer life:
    Oh yes, they have it, Sergey and his wife.

    Remind me now, why did you pay
    For them to own your DNA?
    When you start to think it through,
    Shouldn’t they be paying you?

    November 18, 2008
  6. You always find the right point, Steve. Just like in the case of Google’s world domination plans.

    July 19, 2011
  7. This is the best web blog I have read.

    August 8, 2011
  8. Hello.This article was extremely fascinating, particularly since I was browsing for thoughts on this matter last Tuesday.

    June 23, 2012

Trackbacks & Pingbacks

  1. 23andMe Poem: Enough to make you spit? « ScienceRoll
  2. Top 10 Medical Breakthroughs in 2008 « ScienceRoll

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