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Doc2doc: Community Site from BMJ Group

It’s very important for medical journals and groups to be open to the opportunities web 2.0 provides. BMJ group made a good step and created Doc2doc, a medical community site. But to be honest, I don’t see now why and how it’s different from other community sites. Why should I join? According to their mission statement:

doc2doc has a range of tools to help you network with other doctors on a professional and social level. On our clinical forums you can discuss interesting or puzzling cases and discuss any aspect of medicine. You can also create your own forum and build a community around your own interests or place of work. You can find people you work with, used to work with or want to get to know through our people search.


The functions:

  • People search to find friends and colleagues and others that you want to get in touch with. You can search by the person’s real name and by their job title.
  • Forum
  • Blogs: To start your own blog, you have to contact them first.

Nothing new, nothing innovative. But at least, they made another important step towards health 2.0

Check my extended list of medical community sites for more.

5 Comments Post a comment
  1. I tend to agree, nothing new and I’m finding all these specific web 2.0 projects yawn-inspiring.

    For these things to have any chance they need critical mass and it’ll be a struggle (although the BMJ name should help). Sermo appears to be the biggest social network site (albeit in the USA) and that doesn’t appear to have made a significant impact.

    ‘Innovations’ such as doc2doc are technology-led projects (as opposed to user led) and will suffer as a result.

    I think they’d have been much better off integrating web 2.0 offering into the core BMJ PG outputs (BMJ, Clinical Evidence etc) and having something like doc2doc, not as front-end but back-end. I doubt it’d take much imagination to integrate doc2doc with a BMJ article…

    November 29, 2008
  2. We have a collaboration based community for surgeons, which does very similar things except it doesn’t have their own blogs. As a specific, dedicated community, I think there is more genuine interaction around cases, clinical trials and just maintaining connections with peers. The more vast social networks are just that – vast…..and without some specific purpose, I wonder what would drive docs to join them??

    December 1, 2008
  3. Sermo appears to be the biggest social network site (albeit in the USA) and that doesn’t appear to have made a significant impact.

    December 2, 2008
  4. Luisa #

    It’s interesting to see comments on doc2doc because we’re still testing it and its not quite ready. We had a lot of debate at the BMJ Group about launching a community and how we should do it. Jon’s comment that we should have attached the community to our products so it was back end is something we are still talking about. But we felt that commenting on content doesn’t really make a community and we’re not sure how much comment research papers etc really generate. We spoke to the Times Educational Supplement which has a community of over 500 000 teachers in the UK and they didn’t start by linking the community to their content.
    We definitely didn’t do it just because there’s technology that can do it. We talked to lots of doctors before we started and they said they wanted to ask other doctors questions, know how they were dealing with the same things that they were dealing with and to find people they knew or wanted to know as “experts.” So we went for the approach Kirsti talks about- one that encourages doctors to talk to and find each other.
    We’d appreciate any other comments.

    December 2, 2008
  5. Raju # is an exclusive next generation social networking service for Medical Students, Residents and Doctors. DoctorsHangout social network can help you maintain existing personal and professional relationships and establish new ones by reaching out to Doctors you’ve never met before. Doctors Hangout makes it easy to find people who share your hobbies and interests, look for long lasting connections or establish new professional contacts. At, Doctors exchange clinical experiences, review their cases and share clinical knowledge.

    June 13, 2009

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