Mayo Clinic: An Online Example
My fellow blogger friend, Keith Kaplan at Digital Pathology Blog had a great post about the new blog of Mayo Clinic.
Now Mayo Clinic recently announced the launch of its culture blog, Sharing Mayo Clinic, which provides an online site for patients and employees to share their stories about what makes Mayo Clinic unique.
There are some participation guidelines for people who wish to share content as well as instructions for employees that I think are applicable for any blogger who works for a corporation.
So Keith listed some reasons why Mayo Clinic is an online example:
- Mayo Clinic YouTube Channel
- Mayo Clinic Facebook page
- Mayo Clinic podcast blog
- MayoClinic.com consumer blogs and podcasts
Hospitals, clinics must have a properly designed and managed online reputation. And in order to build one, hospitals need to embrace the tools and opportunities web 2.0 can provide.
Do you think they are open to this?
The list created by Ed Bennett may help you answer the question: Hospital Social Network List
Very impressive! I think it’s an excellent way to share experiences but I am not so certain the web 2.0 methods are good for reputation. Physicians could have their reputatin spoiled just for a single bad comment by some anonymous or weirdo patient. Or others might claim great discoveries. The web is not peer-reviewed. Bloggers have learned, thanks to the google cash, never to write something bad about a person / colleague. I’ve read just today this: http://tinyurl.com/csv5zm. This would be another great bias! For these reasons I am not sure if it is correct to promote this kind of media for reputation purposes. Any thoughts?
Alberto,
Thanks for sharing this. It’s a strange story. But the guy did make a mistake when mentioning the doctor’s name on the blog.
Well, such things happen sometimes no matter how cautious you are.
For example: mydochub.com – how can they claim the ratings are unbiased? What do you think about it? I am very sceptical.
finally, thanks for this reference…
Thank’s very much.
Web 2.0 can be a double edged sword. The same factors that bring you fame may cause the harm.
One should be vigilant enough to tackle negative campaign.
You’re totally true. That’s why we have tools to fight these dangers: http://scienceroll.com/2008/03/15/dangers-of-web-20-in-medicine/