Skip to content

Mayo Clinic: An Online Example

My fellow blogger friend, Keith Kaplan at Digital Pathology Blog had a great post about the new blog of Mayo Clinic.

Now Mayo Clinic recently announced the launch of its culture blog, Sharing Mayo Clinic, which provides an online site for patients and employees to share their stories about what makes Mayo Clinic unique.

There are some participation guidelines for people who wish to share content as well as instructions for employees that I think are applicable for any blogger who works for a corporation.

mayo-clinic-blog

So Keith listed some reasons why Mayo Clinic is an online example:

Hospitals, clinics must have a properly designed and managed online reputation. And in order to build one, hospitals need to embrace the tools and opportunities web 2.0 can provide.

Do you think they are open to this?

The list created by Ed Bennett may help you answer the question:  Hospital Social Network List

About these ads
9 Comments Post a comment
  1. Very impressive! I think it’s an excellent way to share experiences but I am not so certain the web 2.0 methods are good for reputation. Physicians could have their reputatin spoiled just for a single bad comment by some anonymous or weirdo patient. Or others might claim great discoveries. The web is not peer-reviewed. Bloggers have learned, thanks to the google cash, never to write something bad about a person / colleague. I’ve read just today this: http://tinyurl.com/csv5zm. This would be another great bias! For these reasons I am not sure if it is correct to promote this kind of media for reputation purposes. Any thoughts?

    February 6, 2009
    • Alberto,

      Thanks for sharing this. It’s a strange story. But the guy did make a mistake when mentioning the doctor’s name on the blog.

      Well, such things happen sometimes no matter how cautious you are.

      February 6, 2009
  2. For example: mydochub.com – how can they claim the ratings are unbiased? What do you think about it? I am very sceptical.

    February 6, 2009
  3. finally, thanks for this reference…

    Thank’s very much.

    February 7, 2009
  4. Web 2.0 can be a double edged sword. The same factors that bring you fame may cause the harm.

    One should be vigilant enough to tackle negative campaign.

    February 8, 2009

Trackbacks & Pingbacks

  1. 2009 World Technology Award Winners: Health and Medicine « ScienceRoll
  2. 2009 in Numbers and Entries « ScienceRoll
  3. 2009 in Numbers and Entries ||| Rx Medved Site

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 41,750 other followers

%d bloggers like this: