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The Power of Customer Service in Genetic Testing: Comparison July 26, 2009

Posted by Dr. Bertalan Meskó in 23andMe, Genetic testing, genetics, Health, Health 2.0, Healthcare, Medicine, Medicine 2.0, Navigenics, Personalized medicine, Web 2.0.
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The biggest problem with direct-to-consumer genetic testing is that it’s extremely hard for laypeople (and their doctors) to analyze the results properly. That’s why they need a genetic counselor who can help with the analysis and the interpretation of genomic risk factors even if the majority of these results cannot be used in medical decision-making. I got a test kit from Navigenics a few months ago. I could call their genetic counselor if I need help or I could contact them through e-mail and Twitter. This made me think about the accuracy and speed of the customer services of these companies. According to my experiences, when I asked a question:

  • DecodeMe replied in less than a week via e-mail.

Customer service is more important than anything in this field and if I can call a genetic counselor, why I cannot call them through Skype or have a private chat via videoconferencing (e.g. American Well)? This is an issue where all the companies have to improve a lot…

customer service in genetics

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Comments»

1. Private user - October 24, 2009

Quote: Pathway Genomics haven‘t replied in 4 weeks.

Don’t use them! We were told our results would be available in ten weeks – the results are 2 months overdue and we are still waiting, waiting waiting.

They seldom answer emails.

Unprofessional

2. Pathway Genomics: Interview « ScienceRoll - November 30, 2009

[...] Medicine, Personalized medicine, Web 2.0, genetics. trackback Some months ago, I wrote about the importance of customer serice in the life of direct-to-consumer genomic companies. After the post, Pathway Genomics contacted me and said they were excited to speak more openly [...]

3. Pathway Genomics: Interview ||| Rx Medved Site - December 1, 2009

[...] months ago, I wrote about the importance of customer service in the life of direct-to-consumer genomic companies. After the post, Pathway Genomics contacted me and said they were excited to speak more openly [...]

4. 2009 in Numbers and Entries « ScienceRoll - December 30, 2009

[...] The Power of Customer Service in Genetic Testing: Comparison [...]

5. 2009 in Numbers and Entries ||| Rx Medved Site - December 31, 2009

[...] The Power of Customer Service in Genetic Testing: Comparison [...]


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