Hospitals and Social Media: Slideshow October 17, 2009
Posted by Dr. Bertalan Meskó in eHealth, Health, Health 2.0, Healthcare, Hospital, Medicine, Medicine 2.0, Slideshow, Web 2.0.trackback
Ed Bennett is the Director of Web Strategy at the University of Maryland Medical System and the real expert of how hospitals use social media. He has just published his recent slideshow focusing on this issue.
Key line:
Instead of ROI, think ROC: Return On Connections
- Positive word of mouth
- Service recovery
- Message Influence
- Brand Monitoring
- Instant Feedback
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[...] January 15, 2010 Posted by Bertalan Meskó in Healthcare, Slideshow. trackback A few weeks ago, I talked about return on investment (ROI) in healthcare and I mentioned the term ROC. Instead of ROI, in the world [...]