Live in My Skin Campaign November 17, 2009

“Live in My Skin” is one of the best health-related campaigns I have ever seen. Really creative and it will certainly reach its goal. An American pharmaceutical company transformed 5 doctors into psoriasis sufferers with the collaboration of Hollywood makeup experts. They had to walk in the streets, go to the gym, etc. in order to improve their understanding of the psychological side of the disease. This must have been a real experience for them.

Click here to see the video clips focusing on this campaign on The DoctorsChannel.

(Hat Tip: Advertising and Health)