Pharma and Social Media: Video Interviews November 18, 2009

I’ve given numerous presentations to pharma companies about how to embrace social media and it’s always a hard job. So when I see some kind of a strategy behind how the pharma sector should use web 2.0 properly, I’m glad because it means there is light in the tunnel.  First here is John Pugh (Director Corporate and External Communications) from Boehringer.

Jack Barrette CEO of WEGO Health discusses Health Activism and his ideas about how the FDA can handle the challenges of Pharma involvement in social media.

Jay Bryant of LiveWorld gives his take on social media and how the FDA is exploring Pharma’s use of social media tools at their hearings in Washington today.

(Hat Tip: Med 2.0)