What impact do posters have on academic knowledge transfer? December 12, 2009

There is an interesting article in BMC Medical Education:

What impact do posters have on academic knowledge transfer? A pilot survey on author attitudes and experiences

Research knowledge is commonly facilitated at conferences via oral presentations, poster presentations and workshops. Current literature exploring the efficacy of academic posters is however limited. The purpose of this initial study was to explore the perceptions of academic poster presentation, together with its benefits and limitations as an effective mechanism for academic knowledge transfer and contribute to the available academic data.

This pilot study is the first to explore perceptions of the academic poster as a medium for knowledge transfer. Given that academic posters rely heavily on visual appeal and direct author interaction, the medium requires greater flexibility in their design to promote effective knowledge transfer. This paper introduces the concept of the IT-based ‘MediaPoster’ so as to address the issues raised within published literature and subsequently enhance knowledge-transfer within the field of academic medicine.

You may remember my post in which I presented an interactive poster platform. The solution was designed by SciVee.TV, an online scientific video site. Postercasts might solve this problem and could make posters available for those who couldn’t attend a specific conference.

You can present your work in a video and show some details through an interactive poster.