Academic Search Engine Optimization in Google Scholar
Search engine optimization (SEO) has a golden age in this internet era, but to use it in academic research, it sounds quite strange for me. After reading this publication (pdf) focusing on this issue, my opinion changed. Actually I think many researchers have been structuring their papers based on this concept for years.
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers’ illegitimately ‘over-optimizing’ their articles.
ASEO should not be seen as a guide on how to cheat academic search engines. Rather, it is about helping academic search engines to understand the content of research papers and, thus, about how to make this content more widely and easily available. Certainly, we can anticipate that some researchers will try to boost their rankings in illegitimate ways. However, the same problem exists in regular Web searching; and eventually Web search engines manage to avoid spam with considerable success, and so will academic search engines. In the long term, ASEO will be beneficial for all – authors, search engines, and users of search engines. Therefore, we believe that academic search engine optimization (ASEO) should be a common procedure for researchers, similar to, for instance, selecting an appropriate journal for publication.