Scientific Journal in the 21st Century
The Journal of Allergy and Clinical Immunology which is the official publication of the American Academy of Allergy, Asthma, and Immunology is the example for all the medical and scientific journals about how they should embrace social media.
- Proper RSS feed (believe me, this is a major element regarding peer-reviewed journals)
- Blog that serves as a journal club
- Twitter account
- Facebook page