Amazing Interactive Television Ads in Healthcare? June 15, 2010

Just watched this creative television advertisement from Skoda.

Skoda created an interactive TVC where they bought ads across two channels simultaneously showing the car with the boot open and the boot closed, so when the ad prompted you to switch channels to open / close the remote boot, you felt like you were actually in control of the ad.

Just imagine similar TV ads but in the field of healthcare. A dermatology clinic could promote a new procedure by showing e.g. a mole before the operation and if you switch to the other channel, you can see how it looks like after the therapy.

Other ideas?