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Emergency Medicine and Web 2.0 June 18, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, PeRSSonalized Medicine, Web 2.0, Webicina.
10 comments

The field of Emergency Medicine is full of blogs, podcasts, Twitter accounts and communities, but finding the most relevant ones is still exceptionally difficult. Emergency Medicine and Web 2.0 was designed to help you find the most relevant, quality social media resources.

If you also want to follow easily these selected resources in a personalized way, here is PeRSSonalized Emergency Medicine.

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Esther Dyson about Genomics June 18, 2010

Posted by Dr. Bertalan Meskó in Genetic testing, genetics, Genome, Video.
6 comments

Esther Dyson answers questions about the direct-to-consumer genome market at the recent New York City Quantified Self Show&Tell meetup:

Augmented Reality: Simply Explained June 18, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Video, Virtuality, Web 2.0.
1 comment so far

Whenever I write about how augmented reality could be used in medicine and healthcare (Augmented Reality for Twitter and Automated external defibrillator and augmented reality) it would be nice to have a video that describes what it is exactly in a simple way. Well here is the newest masterpiece from Commoncraft.

Definition of Health 2.0 and Medicine 2.0 June 17, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, science, Web 2.0.
4 comments

My good friends, Tom H Van De Belt and Lucien JLPG Engelen from the Radboud University Nijmegen Medical Centre just published a great systematic review about the definitions of medicine 2.0 and health 2.0 It was time to collect all the available data about these terms. An excerpt from the abstract:

Objective: The objective was to identify unique definitions of Health 2.0/Medicine 2.0 and recurrent topics within the definitions.
Methods: A systematic literature review of electronic databases (PubMed, Scopus, CINAHL) and gray literature on the Internet using the search engines Google, Bing, and Yahoo was performed to find unique definitions of Health 2.0/Medicine 2.0.
Results: We found a total of 1937 articles, 533 in scientific databases and 1404 in the gray literature. We selected 46 unique definitions for further analysis and identified 7 main topics.
Conclusions: Health 2.0/Medicine 2.0 are still developing areas. Many articles concerning this subject were found, primarily on the Internet. However, there is still no general consensus regarding the definition of Health 2.0/Medicine 2.0.

Webby Award Winners in Health June 17, 2010

Posted by Dr. Bertalan Meskó in Health, Web 2.0.
3 comments

Webby Awards just announced the winners of 2010:

With nearly 70 categories, Website entries make up the majority of Webby Awards Winners, Nominees and Honorees. Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel across the board. To be selected among the best is an incredible achievement worthy of praise — and perhaps a little bragging.

Have a guess which website won the Health category! Yes, WebMD.

Networked Social Media in Learning, Teaching and Research June 16, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Medicine, Medicine 2.0, Slideshow, Web 2.0.
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Maged N. Kamel Boulos is the Associate Professor of Health Informatics at the University of Plymouth and just published a detailed slideshow about health and social media:

Pharma and Social Media: The Starting Points June 16, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Pharma, Web 2.0, Webicina.
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If you are interested in the relationship of social media and the pharma sector, here are some resources that you would probably find useful.

SocialPharmer: Ning community

We – the attendees – realized that ironically, while we were all involved or highly interested in social media, we tended to work in silos and did not have a common forum for learning, sharing, and/or discussing the issues of social media in the highly regulated industry of pharmaceuticals and healthcare. Hence, I decided to form this community and take advantage of the very thing that drives our passions — social media.

Pharma and Social Media on Webicina:

Have you ever tried to find quality blogs, news or slideshows dedicated to pharma? It is a real challenge, but we are here to you make your job as efficient and comfortable as possible.
Pharma and Healthcare Social Media wiki:

With a growing number of pharma companies testing the waters of social media, an intrepid few have tried to keep track of every site, YouTube video, Twitterer, Facebook page, and so on. It’s become a daunting task and no one list seems to have it all, so we created the Pharma and Healthcare Social Media Wiki

Microscope on cellphone June 15, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Invention, Medicine, Medicine 2.0, Mobile, Video.
2 comments

You may remember when I wrote about how cellphones could be used as microscopes in dermatology and I also mentioned the iMicroscope once. Now over at Spoonful of Medicine, a new cheap device is described:

Aydogan Ozcan is a professor of electrical engineering at UCLA. From $10 worth of parts, he built an apparatus that turns a cell phone into a mobile microscope. His device contains no lens, instead relying on a system of electronic magnification that creates a hologram, which is then transmitted wirelessly to a lab. The cellphone microscope could help doctors working in remote areas rapidly analyze patient blood samples, allowing them to screen for diseases like malaria, TB and anemia.

References:

Private Practice Social Media Policy June 15, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0.
18 comments

I’ve been writing about applications and web tools that can save time and energy for medical professionals. Providing a clear social media policy has clear advantages so it’s always a pleasure to read other doctors’ own guidelines. Here is an excerpt from a recent article:

As your doctor, I might sit on the edge of your hospital bed and try to quell your fears and anxieties of being ill. Or, I might bounce into the examination room with a bright smile and try to make you laugh with one of my very funny (read: corny) jokes. We might sit together and catch up on your life over the past six months since we last saw each other. In fact, we might have a patient-physician relationship that makes other patients and physicians utterly jealous.
But, please, don’t ask me to be your friend. That is, your Facebook friend.

Keely Kolmes, PsyD has a private practice and shared her experience with using social media. This is the summary of what she published:

  • She does not accept friend requests (Facebook, LinkedIn) from current or former clients.
  • She does not allow clients to become Fans of the Facebook Page of her practice.
  • If one of her patients starts following her on Twitter, they will discuss it during the next meeting. She does not follow back.
  • She does not interact with patients on Twitter, Facebook, and LinkedIn. She encourages her patients to call her or as a secondary option, use e-mail.
  • It is not a regular part of her practice to search for clients on Google or other search engines.
  • She does not follow current or former clients on Google Reader.
  • Business review sites: She does not respond to such reviews.
  • She prefers to use e-mail only to arrange or modify appointments.

I hope to see more similar guides in the future.

Amazing Interactive Television Ads in Healthcare? June 15, 2010

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Innovation, Medicine, Medicine 2.0, Video.
4 comments

Just watched this creative television advertisement from Skoda.

Skoda created an interactive TVC where they bought ads across two channels simultaneously showing the car with the boot open and the boot closed, so when the ad prompted you to switch channels to open / close the remote boot, you felt like you were actually in control of the ad.

Just imagine similar TV ads but in the field of healthcare. A dermatology clinic could promote a new procedure by showing e.g. a mole before the operation and if you switch to the other channel, you can see how it looks like after the therapy.

Other ideas?

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