Digital Pharma Guide August 10, 2010

I just came across the Digital Pharma Guide on InPharm.com which will help you get a global picture of what digital pharma means through case presentations, articles and reviews.

Digital media is transforming the way the world communicates, including how patients learn about health matters, and how doctors communicate with their peers and the biopharmaceutical industry.

This digital revolution is in turn changing the rules of engagement in healthcare – patient power is growing fast, and pharma, clinicans and healthcare providers must now be more transparent and open to scrutiny than ever before.

The Digital Pharma Guide investigates this rapidly evolving world, giving industry readers an overview of some of the most important developments, and an introduction to communications agencies working in the field.