Truth On Call: Doctors Answer Questions via Text August 26, 2010
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Medicine, Medicine 2.0, Mobile.trackback
Truth On Call has a really interesting business model. There are plenty of sites providing patients with answers from doctors on mobile phones, but this is different as this is aimed at the industry. Take a look at how it works:
- Industry Member Creates Question(s)
- Truth On Call Sends Question(s) To Physicians targeted by specialty and other characteristics
- Physicians Receive multiple-choice Question(s) Via Text Message
- Physicians Respond To Question(s) within 24 hours
- Industry Member Gets Answers to their specialty specific questions within a few hours
- For every question answered, physicians receive $10 payable to themselves or to a charity of their choosing.
An excerpt from their mission statement:
Truth On Call asks pre-screened, verified physicians a multiple response question via their cell phone. Questions are posed by industry device or drug manufacturers, the media, and government, and are screened by Truth On Call. Physicians control the number of questions they receive every month and answer only the questions they want to answer.
Do you know of similar approaches in healthcare but focusing on patient needs?
[...] Truth On Call: Doctors Answer Questions via Text (scienceroll.com) [...]
That’s an interesting form of market research. Will interventions like this ultimately improve health?
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