Internet in Medicine University Course: Social Media in Healthcare

The 7th week of my Internet in Medicine university course was dedicated to healthcare in social media and also collaboration online.

First slideshow: Healthcare in social media

• What is social media, web 2.0 and the difference between them
• Focusing on 3 topics:
• 1) hospitals in social media

• How Mayo Clinic uses social media

Lee Aase’s slideshow about Mayo Clinic

• 2) doctors promoting practices via social media
• Describing Hello Health

• Why doctors can organize their practices properly?
• Homepage = reputation
• 3) science 2.0
• problems with impact factors and presenting article level metrics

Take-home message: Doctors, hospitals and scientists use social media for different purposes. Find your strategy and the proper tools.

Second slideshow: Collaboration Online

• Collaboration so far: mails, e-mails, back and forth, etc.
• Now: docs.google.com (how to edit, open, save, publish, etc)
• Zoho.com
• What kind of offline tools we have to substitute online?
• Table = wiki
• White board = Twitter
• Notes = Google Docs
• Talk = Skype
• And many more: Google Groups, blogs, Friedfeed rooms, Ning.com, Flickr.com…
• Sharing examples: writing manuscripts with Google Docs; finding collaborators on Friendfeed.com, etc.

Take-home message: There are no boundaries of collaboration any more.