Internet in Medicine University Course: Google Story and Medical Search Engines

The 9th week of the world’s first university accredited course focusing on medicine and social media was dedicated to the Google story and medical search engines.

First slideshow: The Google phenomenon

• The first Google search engine in 1998
• The founders, the basic concept, the workplace, the challange search engines face
• Definition of SEO and pagerank
• Presenting the best Google applications: News, Groups, Docs, GMail, Images, Google Ads, Scholar, Talk, Youtube, Google Earth, Maps, Calendar, Trends (Flu Trends), Reader, Alerts, Translate, Google Fight

• Also some of the dead ones: Google Lively and Knol
• Google Demo Slam:

• Talking about 23andme and how our genomic profiles will affect the future of healthcare

Take-home message: Google can make our lives easier. The question is how close we should let it come to us.

Second slideshow: Medical Search Engines

• How to search on the web (Google tricks)

• E-patients search at imedix.com, webmd.com, medgle.com
• Pubmed tricks

• Pubmed Faceoff
• Sciencerollsearch.com
• Biowizard, trend trackers
• Image search (Bing.com), video search
• Semantic concept, chacha.com?

Take-home message: Search like a professional and help your patients search properly online.

Lectures this semester:

• Internet in Medicine University Course: A New Beginning
• Internet in Medicine University Course: Medical blogging
• Internet in Medicine University Course: RSS and Twitter
• Internet in Medicine University Course: Wikipedia and Medical Wikis
• Internet in Medicine University Course: E-patients and Medical Communities
• Internet in Medicine University Course: Virtual Reality in Medicine
• Internet in Medicine University Course: Social Media in Healthcare
• Internet in Medicine University Course: New Media in Medicine and Education 2.0