Health 2.0 News: From Twitter trial to Androids
- Growing Role of Social Media Among Policymakers (Eye on FDA)
Physicians are encouraged to determine the goal of their social media presence, whether it is promoting their practice, promoting themselves and speakers, or advocating an issue they are passionate about, Dr. Vartabedian said. Once that is figured out, physicians need to define where they want their presence, such as a blog, Facebook and/or Twitter.
Given the vagaries of such measures, there is a growing interest in methods that would aggregate and quantify all of the online responses and evaluations of a paper — producing what Neylon and some others are referring to as ‘alt-metrics’ — and compare it with more conventional metrics.