Pharma eMarketing Congress 2011 May 31, 2011
Posted by Dr. Bertalan Meskó in Conference.add a comment
It was just confirmed that I will speak at the Pharma eMarketing Congress 2011 in Lisbon on the 14th of September, 2011. I hope to see you there!
The Pharma eMarketing Congress reflects the dramatic marketing changes in the Pharma industry that were prompted by technology changes in the past decade. By coming to Lisbon you will be able to learn from the real pioneers of the Pharmaceutical eMarketing and brainstorm the best practices in this booming Pharma sector.
How to start social media as doctors? May 27, 2011
Posted by Dr. Bertalan Meskó in Health 2.0, Medicine, Medicine 2.0, twitter, Video, Web 2.0.4 comments
My old friend and mentor, Ves Dimov, MD at Clinical Cases and Images shared some great instructions about how to start using social media as medical professionals.
- Start on Twitter, expand to a blog as natural progression.
- Input your blog posts automatically to a Facebook like/fan page.
- Listen to the leading physicians, nurses and patients’ voices on Twitter, and reply.
- Comment on blogs.
- Do not be afraid to share your expertise.
- Comply with HIPAA and common sense.
Howard Luks addresses this issue:
Also here is what Ves thinks about using Twitter.
I have published a series of similar entries on my Medicine 2.0 page.
FutureMed Coverage May 26, 2011
Posted by Dr. Bertalan Meskó in Conference, Medicine, Medicine 2.0, Robotics, Video.add a comment
My good friends at Medgadget.com attended Future Med and covered the whole event through a great series of posts. It’s really worth reading the whole bunch of entries.
Blogger announces own death after battle with cancer May 25, 2011
Posted by Dr. Bertalan Meskó in Blogging, Cancer, Web 2.0.4 comments
There is a really moving story on CNN.com about a blogger who left a post mortem message on his blog after his battle with cancer. I’ve seen many blogs which just became archives after the blogger (mainly cancer patients) passed away. This is the first time in my experience when the blogger made this transition himself.
“Here it is. I’m dead,” read the last internet post of Derek K. Miller, who died last week after more than four years of blogging about his struggle with colorectal cancer.
“In advance, I asked that once my body finally shut down from the punishments of my cancer, then my family and friends publish this prepared message I wrote — the first part of the process of turning this from an active website to an archive,” he wrote on his blog, penmachine.com.
From iPatients to The Five Steps of Social Media Grieving May 24, 2011
Posted by Dr. Bertalan Meskó in Medicine, Health, Web 2.0, Medicine 2.0, Health 2.0, What's on the web?.2 comments
That’s when Bloom, who isn’t exactly the most tech-savvy guy out there, suggested Facebook. Sidlauskas loved the idea, so he uploaded photos of each species. And in less than 24 hours, their network of friends – many of whom hold PhDs in ichthyology and are “diehard fish-heads” – had identified almost every specimen. With 5,000 identifications in hand, the team was able to deliver their results to the government and return home on schedule.
- Four stages of getting Twitter
By now most of us are familiar with the “five stages of grief” identified by psychologist Elisabeth Kübler-Ross. I suspect that as modern marketers struggle with the “death” of outdated marketing strategies, the same five stages can be applied to their reluctance to embrace the new medium of social media.
Finding a Kidney Donor through Twitter May 23, 2011
Posted by Dr. Bertalan Meskó in Health 2.0, twitter, Web 2.0.6 comments
NBC’s Today show described a story of a Mayo Clinic patient with kidney disease who received a life-saving transplant after her daughter made connections with a volunteer kidney donor through social media, notably on Twitter.
Facebook Tells Pharma Brands They Must Allow Comments May 22, 2011
Posted by Dr. Bertalan Meskó in Facebook, Pharma, Web 2.0.10 comments
It was an important and clearly predictable step from Facebook to tell pharma brands that they must allow comments on their Facebook pages. Andrew Spong, Marc Monseau and Alex Butler had quite positive comments about that in a Facebook discussion. We will certainly include this in our open-access guide for pharma companies.
Pharma brand marketers that disable comments on their Facebook pages are in for a change. As predicted, Facebook will no longer allow pharma brands – which are typically highly risk averse when it comes to discussions about their drugs and products in social media environments – to turn off commenting on their pages.
In an effort to keep Facebook a forum for open dialogue, the company will not allow admins of new pages to disable commenting on their pages, according to a company spokesperson. In addition, brands with preexisting pages will be required to allow comments after August 15, according to an email sent by Facebook reps notifying clients of the changes. The email was posted yesterday to the Intouch Soul blog, associated with pharma marketing agency Intouch Solutions.
The Social Life of Health Information, 2011 May 22, 2011
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0.3 comments
Susannah Fox at Pew Internet Research just published the newest report about people using health information online.
The internet has changed people’s relationships with information. Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.
As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.
These are not yet mainstream activities, but there are pockets of highly-engaged patients and caregivers who are taking an active role in tracking and sharing what they have learned.
John Cleese – The Scientists May 21, 2011
Posted by Dr. Bertalan Meskó in science, Video.1 comment so far
I wanted to share this video before publishing the new posts this week. Enjoy!
Health 2.0 News: From Pharma to Health Games May 12, 2011
Posted by Dr. Bertalan Meskó in Medicine, Health, Web 2.0, Medicine 2.0, Health 2.0, Video, What's on the web?, twitter, Pharma.1 comment so far
Among FDA’s TOP three “normal” surveillance activities was “complaints submitted by industry competitors.” In fact, Gray said “we have found that industry competitors tend to be some of the best sources of information about potentially false and misleading advertising.”
Digital Pharma caught Bayer posting a Tweet – via its @BayerUKIreland Twitter account – that seems to violate new social media guidelines published by the UK’s Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI).
