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Health 2.0 News: From Pharma to Health Games

Among FDA’s TOP three “normal” surveillance activities was “complaints submitted by industry competitors.” In fact, Gray said “we have found that industry competitors tend to be some of the best sources of information about potentially false and misleading advertising.”

Digital Pharma caught Bayer posting a Tweet – via its @BayerUKIreland Twitter account – that seems to violate new social media guidelines published by the UK’s Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI).

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