From Google+ to E-mails for Doctors and Wikipedia June 30, 2011

• Google+ for doctors, and why physicians should be careful

What should doctors know about about Google+?  Obviously, this is Google’s last, best attempt to combat Facebook’s dominance.  It features the Google+ Stream, which is similar to a Facebook news feed, which in itself is similar to a Twitter feed.

• A room with a view: Wikipedia – a simple strategy for pharma?

In this article I would like to propose what could be a simple transparent stepping stone for pharma in gaining more influence over one of the most powerful sources of information on the internet.

• Email Risk For Doctors

Doctors risk a heavy fine and GMC censure if they fail to protect patients’ personal information when sending emails.

• Blitter is a clinical search engine with content highlighted by clinicians who blog or tweet.

• Webcast : When People Share Their Genomes on Facebook

• Social media shows promise for clinical trials

Blue Chip Patient Recruitment, a division of global, full-service marketing agency Blue Chip Marketing Worldwide, has authored a white paper advising patient recruitment specialists on how to effectively implement social media into their recruitment strategies.

• Best Practice decision support for the iPad, iPhone and iPod Touch

• Social media and the medical profession

Our perceptions and regulations regarding professional behaviour must evolve to encompass these new forms of media. Recent studies, legal cases and media reports highlight how the inappropriate use of these media can harm patients and the medical practitioners involved.