Mayo Connect: That’s how you launch an online community site
As a member of the external advisory board of the Mayo Clinic Center for Social Media I was happy to see the Mayo Connect community site from the first moments and I knew it was something special. Now The Online Community Guide posted a case study about this and had the same feelings:
It’s a good community concept. The Mayo Clinic has a clear target audience who have a motivation to interact with each other. There is plenty of room for improvement, however. If they were a client, here is what we would recommend:
1) Optimize the journey
2) Confirmation e-mail
3) Platform design
4) Discussion area
5) Social aspects.
Mayo Connect is one of the better online communities launched in recent months. It has a great concept and a good chance of success. Like most communities, however, it leaves plenty of room for both technical and social improvements.