Mayo Clinic Launches ‘Know Your Numbers’
Yesterday, Mayo Clinic, the real rockstar health institution of social media launched another fantastic social campaign in which they aim at raising awareness of the importance of blood pressure, lipid levels and body mass index in preventing heart diseases. They started with a funny video and also created a website and a challenge for this. A perfect design, management and execution for a social campaign from a hospital (!).
The “Know Your Numbers” music video will help people around the world understand the importance of knowing their numbers for blood pressure, lipids and body mass index to help prevent heart disease.
As part of the campaign, viewers can use a free application on Mayo Clinic‟s Facebook page that will help them calculate their risk of a heart attack and learn how to prevent one. Visit the Facebook app here.
Video viewers also have the opportunity to enter a contest to earn points by helping spread the word about heart attack risk factors. Visit the site here.