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Social Media in Pharma Trailer October 10, 2011

Posted by Dr. Bertalan Meskó in Pharma, Video, Web 2.0.
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The trailer to Social Media in Pharma, a thought leadership film where key players in healthcare and healthcare communication provide unique insights on the use of social media within the pharmaceutical industry has been published recently:

A Perfect Match – A Social Media Love Story October 9, 2011

Posted by Dr. Bertalan Meskó in Slideshow, Web 2.0.
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One of the most interesting stories I heard at the recent Medicine 2.0 Congress at Stanford was coming from Jennifer Aaker, General Atlantic Professor of Marketing:

Doctors 2.0 and You in Partnership with Webicina October 6, 2011

Posted by Dr. Bertalan Meskó in Medicine, Medicine 2.0, Web 2.0, Webicina.
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After the medical social media conference of the year, it’s a great pleasure to announce that “Basil Strategies and Webicina have created a joint partnership to develop a healthcare social media resource for fans of Doctors 2.0™ & You, THE annual international event in health care and social media.” You can now directly access the Twitter and Blogfeeds from Doctors 2.0 & You speakers, as well as relevant social media hashtags, thanks to curation by Basil Strategies and technology by Webicina.

Let us know if you need something similar on your website!

The Date for Doctors 2.0™ & You, 2nd edition is May 23-24, 2012, Paris. See you there!

Nobel winner died days before award announced October 3, 2011

Posted by Dr. Bertalan Meskó in science.
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This is one of the saddest stories I’ve ever heard in science. Today,the Nobel Prize Committee awarded the Nobel Prize to Bruce A. Beutler (USA), Jules A. Hoffmann (France) “for their discoveries concerning the activation of innate immunity” and to Ralph M. Steinman (USA or Canada) “for his discovery of the dendritic cell and its role in adaptive immunity”. Later today they found out Steinman died of pancreatic cancer last Friday. From the news:

The Nobel committee had been unaware of Ralph Steinman’s death and it was unclear whether the prize would be rescinded because Nobel statutes don’t allow posthumous awards.

Steinman, 68, who shared the prize with American Bruce Beutler and French scientist Jules Hoffmann, died on Sept. 30 of pancreatic cancer, acccording to Rockefeller University, which said he had been treated with immunotherapy based on his discovery of dendritic cells two decades earlier.

23andMe Now Offers Sequencing for $999 October 2, 2011

Posted by Dr. Bertalan Meskó in 23andMe, Genetic testing, Genome, Web 2.0.
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Years ago, I wrote about how 23andMe analyzed someone’s genes for $999 (only a few gene variations were used for predicting disease risks). And now they offer exome sequencing for the same price.

What 23andMe is offering is to make people’s exomes available to them, and the DNA sequencer will go over their DNA 80 times (known as 80-fold coverage) to make sure that the genetic code is accurate. This is stunning because a year ago this would have cost ten times as much or more. 23andMe isn’t the first company to offer consumers exomes — that would be Knome, of Cambridge, Mass. — but still the low price is eye-popping. It’s also a lot more data than the DNA chips 23andMe has used up until now, which capture single-letter changes in genetic code scattered across the genome.

What is an exome? Your exome is the 50 million DNA bases of your genome containing the information necessary to encode all your proteins

Picture of the Month: Left brain-right brain October 1, 2011

Posted by Dr. Bertalan Meskó in science.
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This is one of the best pictures I’ve ever seen. I’m almost totally a left brain… What about you?

Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.

Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

Ben Goldacre: Battling Bad Science October 1, 2011

Posted by Dr. Bertalan Meskó in Ted Talks, Video.
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A new TED talk was just published, a perfect video for Saturday:

Every day there are news reports of new health advice, but how can you know if they’re right? Doctor and epidemiologist Ben Goldacre shows us, at high speed, the ways evidence can be distorted, from the blindingly obvious nutrition claims to the very subtle tricks of the pharmaceutical industry.

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