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Enormous Chinese Medical Community: Which pharma company can succeed in China?

More than a year ago, I presented in details DXY.cn, a Chinese medical community site that has over 1.5 million registered users. After that entry, Stanley Li (Li Tian Tian), the founder of DXY.cn, gave me an interview about his idea and the service. Stanley will also attend the upcoming event of the year, Doctors 2.0 and You in Paris.

DXY.com recently conducted a large-scale, online survey of physicians (with 2218 physicians participating) to assess their recognition of the academic marketing approaches implemented by major international pharmaceutical companies. See the results below. An excerpt from the announcement:

International pharmaceutical companies have led the revolution in marketing models and tools. Since the entry of major international pharmaceutical companies into China, the academic style of marketing has gained rapid acceptance throughout the country. However, this “exotic” style of marketing needs to be adjusted to reflect both the unique culture and medical practice approach favored by Chinese physicians. Not all pharmaceutical companies are capable of succeeding at this. Physician perception of seemingly identical “academic marketing” strategies varies significantly. DXY.com recently conducted a large-scale, online survey of physicians to assess their recognition of the academic marketing approaches implemented by major international pharmaceutical companies.

Click on the image for a much larger version.

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