Social Media Disaster Response Center Launched by Red Cross

There is no question now whatever happens in the world, one of the first (if not the first) channels where the information appears is social media. The same thing happens to medical emergencies. And global medical organizations such as Red Cross has to be ready to act fast AND to communicate with people easily. The new Social Media Disaster Response Center Red Cross just launched in collaboration with Dell is a clear example for that.

The Red Cross and Dell have jointly launched a Digital Operations Center, the first social media-monitoring platform dedicated to humanitarian relief. The Digital Operations Center will equip the Red Cross to better share safety and preparedness tips during natural disasters.

Along with the center’s launch, the Red Cross will now accept digital volunteers to reply to social media calls for aid. Volunteers can reply to questions such as “Where’s the nearest emergency shelter?” or “Where is the nearest food supply?” during emergency periods. The organization is also in the process of launching a certification program for online volunteers.