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The Social Media ROI Reform

Whenever I talk about social media in medicine, they ask me about ROI (return on investment) and I always have to tell them that in social media, ROI is different (e.g. ROC: Return on connections). This slideshow will make my job easier for sure:

One Comment Post a comment
  1. Thanks for including the ROI math on your 3 month campaign, showing traditional ROI measurement as one of the valuable returns of social media marketing!

    June 5, 2012

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