Crowdsourcing in Medicine Keynote: Summary
I’ve recently given a keynote at the Doctors 2.0 and You event and the summary is now available. I hope the video will also be available soon.
According to Mesko, an obstacle preventing many medical professionals from entering the world of social media is a fear of information overload. The solution to this problem is the ability to filter information. Social media crowdsourcing often fails because creators do not take the time to carefully create and curate a community that can sustain and develop itself. Mesko has found that once a trustworthy community is assembled, social media’s possibilities to filter and deliver healthcare information are unparalleled.
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I think I’m getting tired of the term ‘social media’, partially because of these fears people have. Everyone needs to realize that we are learning to use Digital Tools, these tools can help connect communities, but also do a lot to filter noise. I refer a lot of people to your course, and specifically to the section on RSS feed readers. There is so much potential to make keeping up with information easier. Social media is used to often by marketers as a tool for pushing information out to more people, rather than focusing on how it can be used for collaboration and discussion.
Thanks for all the work you do to demonstrate how it is much more than a communication strategy.
Rob
Good point, Rob, and thank you for the encouragement!
Reblogged this on Health Care Social Media Monitor.