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Social Media in Clinical Practice: Chapter 12, Use of Social Media by Hospitals and Medical Practices

When I realized Springer made the individual chapters of my book, Social Media in Clinical Practice, available, I thought it would be useful for future readers to get some insights about each chapter one by one.

Here is the short summary of what you can read about and an excerpt of the twelfth chapter, Use of Social Media by Hospitals and Medical Practices:

Health 2.0 is a term referring to the interaction between healthcare institutions and medical practices and social media. As social media is becoming more popular among e-patients, it was a clear trend that hospitals and medical practices would start using it for creating an online presence and keeping in touch with patients.

  • A few examples what purposes hospitals can use social media channels for
  • Adoption Curve of Social Media
  • A Successful Social Media Presence by Mayo Clinic
  • Building a Medical Practice Online
  • How social media platforms can be used in healthcare
  • The potential benefits of using social media properly for managing a medical practice


Chapters that have already been covered:

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