An Introduction to Neuromarketing
I had a chance to visit Synetiq in Budapest, a rising startup that aims at revolutionizing marketing research by crowdsourced neuromarketing. I liked the approach:
Synetiq is building the world’s first crowdsourced neuromarketing platform. They provide businesses with emotional insights about their marketing material directly from their customers’ brain. Companies can test how their customers react to their ads, movies, branding or user experience on a global pool of testers in a fast and efficient way. They deliver clear results to help them improve their marketing and communication and at the same time they create a way for people to earn money from home with minimal effort. The platform can be used to test any kind of audiovisual material such as movies, movie trailers, TV or radio spots, commercials or speeches.