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Posts from the ‘Blogging’ Category

LillyPad: What happens when a pharma company dives into Social Media

Eli Lilly & Company has recently launched a blog, LillyPad, and a related Twitter account as well written by three employees. John Mack and Mark Senak have already covered this issue, and Andrew Spong also published a very detailed review. A few points from Andrew:

  • The name is an eye-roller, not an eye-catcher
  • Wrong blog motto
  • Buzzword rich blog description
  • Contradictory site policy
  • Twitter account sometimes looks like a bot

Yes, they made some mistakes, but I still think it’s good to see the social media efforts of such companies and as long as we can help them, we really should.

So the real challenge here is whether LillyPad will listen to the criticism and feedback. If not, then that is just another closed window for a big company. If they will, it means something new is happening again.

My New Favourite Blog: pwned experiments

My collegue, Peter Brazda, at in and around the lab found a very interesting blog, pwned experiments, that features “owned, pwned, and failed science”.

One of the recent examples, We didn’t start the fire! Oh wait…we did.

Help them and send your pwned experiments at

Health 2.0 News: Doctors using Google, Hospital Blogs being Blocked

It’s not just patients who turn to Google or other search engines to research medical information. According to Google, 86 percent of doctors say they now use  Internet on the job. Of that group, the majority start at Google, which they use as a source to look for general information about diseases and drugs, writes pediatrician Dr. Rahul K. Parikh in a special piece for the Los Angeles Times.

  • MAD MMX – Opening Title Sequence

You may want to think twice before your next visit to the doctor’s office. According to Dr. Barbara Starfield’s now-famous study, iatrogenic deaths (those resulting from treatment by physicians or surgeons) are the third leading cause of mortality in the United States, resulting in the loss of 225,000 lives per year. Of that total, nosocomial (hospital-acquired) infections kill 80,000, physician errors claim 27,000, and unnecessary surgery results in 12,000 deaths.

Spanish Medgadget on Spanish Webicina

My friends over at Medgadget, which is the best medical blog out there, launched the Spanish version of the site:

Medical technology affects just about every person in the world in one way or another. Because we write in English, a majority of the world’s population can’t read this site, and automatic online translators simply can’t translate industry specific, professional material. We believe in expanding access to our medical content and so would like to present Spanish Medgadget. We are now professionally translating our posts into Spanish, and if you prefer Medgadget en Español, head on over to or to Medgadget Español on Facebook.

And the Spanish Medgadget is featured in PeRSSonalized Medicine, the customizable collection of selected Spanish medical blogs, journals, news, Twitter users and more on which means you can follow the best Spanish medical blog in the simplest way. Click here for more selection and languages.

Genomes Unzipped

A new group blog was just launched under the name Genomes Unzipped featuring the best genomics bloggers out there.The sponsor is the PHG Foundation.

With a range of experience in the group, the aim of GNZ is to provide the basic knowledge and tools that individuals interested in personal genomics need to explore their own genetic information in a responsible, informed manner. GNZ will feature technical analyses of personal genomics developments and services, including detailed analysis of the scientific basis of tests offered direct-to-consumer by personal genomics companies. It will also include dissections of important new papers in the field and discussion of the ethical, legal and social issues presented by new developments in this rapidly evolving field.

Here is the list of contributors, the Twitter account and some genomics resources.

Muscular claustrophobia: A case on a blog

Chris Nickson at Life in the Fast Lane demonstrated how blogging can be used effectiely in medical education. Believe me, going through such a case presentation is much more useful than reading about it in a medical book. It’s also interactive as student/collegues can leave comments, ask questions, etc.

A 27 year-old man sustained an undisplaced midshaft fracture of his left tibia after his girlfriend inadvertently (or so she said…) backed into him in her car, with the rear bumper pinning his leg against the car behind. Following an orthopedic consult, he was put in a long leg cast and sent home, with orthopedics follow up arranged for the next day.

Read the case, go through the questions, engage in discussions.

MedMatcha: The dating agency for medical advertising

Frankie Dolan, the founder of, just came up with a great idea about how to bring closer quality advertisers to quality medical bloggers and services. Here is an excerpt of the mission statement of MedMatcha:

I started to realise that a lot of medical companies with worthwhile products that the industry would benefit from knowing more about, do not even bother with online advertising, since there simply isn’t an easy, reliable, trustworthy, cost effective way to go about advertising online. Advertisers need to be able to have control over where their ads are placed, to protect their product’s reputations, and of course they also want their ads going only to highly relevant audiences, which are often hard to identify on the net. They too want a simple solution, without any big financial commitment, so that they can ‘test the waters’ easily, and then further invest in only those campaigns that are proven to be effective.

MedMatcha can be thought of as the dating agency for medical advertising. You fill in a detailed profile of your product/service/website, and it finds you the most closely matched advertising partners. Both advertisers and publishers have to be in agreement about a match before the ads roll.

The more registered services it has, the sooner it can launch. You can register here.

Science in Social Media: From the Literature is really becoming a golden resource for scientists interested in social media. I’ve found the two papers below today on Friendfeed, in the life scientist room.

Understanding how Twitter is used to spread scientific messages (pdf)

According to a survey we recently conducted, Twitter was ranked in the top three services used by Semantic Web researchers to spread information. In order to understand how Twitter is practically used for spreading scienti c messages, we captured tweets containing the official hashtags of three conferences and studied (1) the type of content that researchers are more likely to tweet, (2) how they do it, and nally (3) if their tweets can reach other communities | in addition to their own. In addition, we also conducted some interviews to complete our understanding of researchers’ motivation to use Twitter during conferences.

Studying Scientific Discourse on the Web Using Bibliometrics: A Chemistry Blogging Case Study (pdf)

Scientific discourse occurs both in the academic literature and, increasingly, on the Web. What is discussed in the literature influences what is discussed on the web, and the reverse. However, the study of this discourse has largely been isolated based on medium either using bibliometrics for academic literature or webometrics for Web-based communication. In this work, the science blog aggregator is used to enable the study of scientific discourse on the Web using bibliometric techniques, in particular, keyword and citation similarity maps. The study focuses on a set of 295 chemistry blog posts about peer-reviewed research. Based on bibliometric maps, we provide evidence that scientific discourse on the Web is more immediate, contextually relevant and has a larger  non-technical focus than the academic literature.

Dose of Digital Dosie Awards: Vote for Scienceroll

Now you can vote for Scienceroll in the Dose of Digital Dosie Awards:

In case you missed it, on Monday I announced the 1st Annual Dose of Digital Dosie Awards. The post from Monday will give you some more details, so please check it out. If you already know the details and are ready to vote, then you can vote below. If you want some more background first, then, jump to that section.

Thank you for the votes in advance!

Top 10 Clinical Medicine Blogs with Scienceroll!

Thanks to Dr. Mike Cadogan, is included in the list of the top 10 clinical medicine blogs on

Amazingly comprehensive blog covering all aspects of medical education, medical technology, e-learning and virtual medicine. Through his blog, Dr Bertalan Meskó aims to arm all medical professionals with the e-tools required to meet and manage the next generation of e-patients.

Here is the top 10 list in alphabetical order:

33 charts
Academic Life in Emergency Medicine
Clinical Cases and Images
Clinical Correlations
Dr Shock MD PhD
Life in the Fast Lane
Musings of a Distractible Mind
Science-Based Medicine
other things amanzi


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