News: From Tweetchats to Moore’s Law in Healthcare May 4, 2012
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0, What's on the web?.add a comment
A new report by PwC found consumers are increasingly turning to social media websites like Facebook and Twitter to find answers to their healthcare concerns, and that this frequently results in seeking out second opinions for previously diagnosed problems.
- Social Media in Healthcare infographics
Games could be the most important digital health tool of the 21st century and have a highly influential impact on the engagement pharmaceutical companies foster with health care professionals, patients and the public. Yet it is tempting for people to separate them from the ‘serious’ business of work, education and health.
A third of US social media users say it could change the way they think about their medicines, according to a new poll. The findings are part of a new survey which confirms the power of social networking to spread information about health, and influence consumers through authoritative sources and through peers and other online influencers.
Moore’s Law, which is more a rule of thumb than a law, originally applied to computer hardware and the notion that the number of transistors that can be placed on an integrated circuit doubles approximately every two years. The law has been used to describe the speed of advance in a wide range of technologies.
Android and Medicine: Ideas? May 2, 2012
Posted by Dr. Bertalan Meskó in Health 2.0, Medicine, Medicine 2.0, Mobile, Video, Web 2.0.1 comment so far
I was asked to contribute to the development of medical apps for Android with my ideas in a course at the Budapest University of Technology and Economics. I will help students come up with meaningful and exciting medical apps.
I’ve written about Android in medicine several times and now I’m asking you whether you have ideas about it or you know iPhone apps which should have Android alternatives as well.
Social Media in a Nutshell for Health Providers April 19, 2012
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Interview, Medicine, Medicine 2.0, Web 2.0.1 comment so far
Vic Phillips has been publishing interviews about success stories in social media and now he invited me to be his guest. We produced a podcast as I answered some of his questions. Click on the image below to access the podcast.
I have been following Dr. Mesko’s ideas on social media for quite sometime now. Healthcare compared to other industries has been slow to adopt social media. Providers may or may not be comfortable with social media on their own terms. But, when using social media in healthcare settings things become more complex. Healthcare providers cite not having time, not having enough clinical data to justify the benefits, and not trusting technology, as being factors for not being willing to incorporate this tool into clinical practice.
Digital Literacy in Medical Education: Please Spread the Word! April 17, 2012
Posted by Dr. Bertalan Meskó in Health 2.0, Medical education, Medicine, Medicine 2.0, Web 2.0, Webicina.add a comment
For long years, I’ve been giving presentations about reforming medical education due to crucial changes in medical communication and the internet. I’ve been quoted several times: “Digital literacy must be in the medical curriculum globally!“
The Social MEDia Course, an online, Prezi.com-based portal with post tests and gamification was launched 3 weeks ago as a first step in this movement.
Please help disseminate this free course to as many students globally as possible. Please share it with your networks and the local medical schools and authorities. The Australian Medical Students’ Association agreed to link to the course, but digital literacy does not seem to be that important for other associations.
All medical students should have a chance to learn about reasonable internet usage and social media tricks even if their own medical school does not have a course like that.
Here you can find a description, a video, a prezi and images about the course.
Thank you!

iPads for Heart Patients: Mayo Clinic Rocks Again April 14, 2012
Posted by Dr. Bertalan Meskó in Health, Health 2.0, Healthcare, Hospital, Innovation, Medicine, Video.2 comments
A great initiative coming from Mayo Clinic again:
Being in the hospital after major surgery is no fun. On top of dealing with pain, patients have uncertainty. They also have to worry about getting all the information they need to support their recovery. That’s not always easy in the hospital; things happen quickly and doctors and hospital staff are often really busy. Doctors at Mayo Clinic may have a solution to this issue. They’re giving iPads to heart surgery patients to see if a new iPad app can make hospital stays easier and more satisfying.
Social media from the ENT perspective: Interview April 13, 2012
Posted by Dr. Bertalan Meskó in Health 2.0, Interview, Medicine, Medicine 2.0, Web 2.0.2 comments
In my new series I ask medical professionals and e-patients about how they use social media presented through practical examples and suggestions (so far: a rheumatologist, a diabetes blogger, a GP, a surgeon and a pediatrician answered my questions, each of them is proficient in using social media). Now please welcome Tamás Horváth, MD who runs an ENT practice in Budapest and whose story I’ve been using in my presentations as the doctor who established a great social media presence with strategy.
- What social media channels do you use in your work and for what purposes?
I tried many social media platforms till I have defined my strategy to use different channels for certain purposes. You can find the details in the picture I attached about what and how I use them. First, I started to write an otorhinolaryngology blog in Hungarian language based on patient educational blogposts, but a few months later I realised that 1. there are already too many patient educational websites with much better search engine ratings, 2. more and more colleagues started to read the blog. So, I decided to change the profile of the blog to a much more professional one targeting the doctors, and I started to write blogposts mainly based on fresh articles of peer reviewed ENT newspapers. I usually share these blogposts on our Facebook fanpage and on Twitter as well. I also use Twitter for microblogging those articles that are worth to write about only in a few words but not in a longer blogpost.
- What do your patients think about social media? Do they use it?
My patients are usually between the age of 20 and 50, and nearly all of them are using one or more social media platforms. They read blogs, they are on Facebook, some of them use Twitter, Foursquare, etc., and they share information by one click. This is one of the most important causes why I’m using social media.
- What social media sites do you think point towards the future of healthcare?
To tell the truth, I cannot mention any new social media site, that can really affect the healthcare in the future. I belive simple the crowded social media platforms, like Facebook have still the biggest potential. But for example, I can imagine an image-based patient education or healthcare marketing adopted to Pinterest or Instagram, just to mention new and trendy internet platforms/communities.
- What do you think about the curated Allergy and Social Media selection on Webicina.com? For what reasons did you use it?
The selection is very useful for those who want to follow the news, actualities and trends in diagnosing and treating allergic diseases. It’s also worth to visit it regularly if you want to hear private opinions of colleagues from this medical field. You don’t need to build up your own input channels if you know the selections of Webicina!
And here is an image representing the online strategy of his practice:
Top 9 Osteoporosis Twitter channels of 2012! April 12, 2012
Posted by Dr. Bertalan Meskó in Health 2.0, Medicine, Medicine 2.0, Web 2.0, Webicina.add a comment
Webicina features the best Osteoporosis Twitter channels of 2012! It’s not easy to find reliable and active Twitter users representing either organizations and groups; or people affected by this condition.
The list is curated which means medical professionals and e-patients helped choose the most relevant channels. You will also find selected Youtube channels, blogs, mobile apps, Prezis and many more.













