I use a dozen health trackers to live a healthy life. I would not go out for a run without measuring data. As a geek, that is my motivation. Throughout the last couple of years, I have tested and used about 40 devices and gadgets that measure health parameters or vital signs.
The #wearable revolution is getting heated now as I described in The Guide to the Future of Medicine, therefore I thought it’s time to share the 10+1 commandments every company developing wearable health trackers should follow. Please feel free to add yours.
1) Don’t provide a value you cannot explain.
When a device shows me values without clear explanations of what they mean, I feel bad as that is a missed opportunity. If you can provide a specific value, assign practical explanation to it. You can show me what period of my running session I spent in power/strenght mode, but I don’t know what it means. Perfusion index sounds great but how could it be applied to my lifestyle? Please only show us things you can clearly explain. The quest is not to measure more and more but to make better and better decisions about how to live healthily.
Good example: Wahoo Tickr Run
2) Don’t make me charge you every day.
I’m not in a relationship with the device therefore I don’t want to see and deal with it every day. If you cannot develop something that can survive for days without a battery change or recharge, there are other industries to invest into. My Pebble smartwatch can function for more than 7 days. The Wahoo run tracker has a year of battery life. But when my Withings Pulse started to require charging every day, I stopped using it.
Good example: Pebble Time
3) Focus on one practical thing.
You might be able to develop a device that can measure a dozen things from ECG and oxygen saturation to stress levels and attention. How will you find your target audience, if there is any? Design a device that can help with one important thing. Whether I want to lose weight; get better at paying attention; run more regularly or reduce stress levels; I would rather buy a device that helps me solve that problem than another one intended for everybody under any circumstances. That creates a wrong message.
Good example: AliveCor
4) You need us, users.
It’s impossible that you design something amazing without being in contact with those who will use your invention. You have great ideas, but I’m the one using your device at the end of the day, I suffer from its error messages and enjoy its advantages. Create a social media profile through which we can contact you. Actually, we want to work for you because if you develop better things, our life becomes simpler. Use this free consulting service and let us talk with you. It’s not only about customer support, but general trust as well.
Good example: FitBit
5) Troubled synchronizing can make me stop using what you develop.
A few devices such as Withings tell me I need to synchronize them manually. And even when I do, it doesn’t always work. Others such as FitBit are said to synchronize automatically. And still sometimes data are missing. I don’t want to deal with that. I thought synchronizing would not be an issue by now. Either make it truly automatic or really user-friendly, but this is crucial.
Good example: Pip Stress
6) You lose me without gamification.
I might be a very motivated person, but measuring pure data is not enough. Design a system that makes me hooked on your solution. FitBit sends me weekly summaries about my activities. Lumosity shows me what percentage of people in my age group is better than me. Withings Blood Pressure creates a very clear, color-coded graph about my blood pressure measurements. Make me addicted to you.
Good example: Muse
7) Create our community.
Finding someone to discuss data measured by devices is difficult. I needed to create a social media network of tens of thousands of people for that. Not everyone has this opportunity. You could develop a community of like-minded and motivated individuals either by a community on your website or using a Twitter hashtag you work out. What matters is that developing a device is not enough. And creating such a network is so easy, you should not miss this chance of tying more users to your invention.
Good example: FitBit
8) Measure is not only pleasure, help us.
Interpreting the data can be a huge obstacle. I need to be a doctor, a researcher and a geek to get the most out of my data. Instead, companies developing these devices could provide a clear understanding of what conclusions I can draw from what I measure. Your responsibility doesn’t stop at creating the device. Actually it starts there.
Good example: AliveCor
9) Bluetooth pairing is not rocket science.
Issues with pairing numerous devices via Bluetooth is the Blue Death of the 21st century. I cannot count how many times I had to deal with it either because the device got unpaired by itself; another phone paired with it by chance; or they couldn’t find each other. This should not be an issue at all. I pair the device in seconds once, and that works for as long as I want. Without knowing plenty of tricks about how my smartphone works, I couldn’t have solved many of these issues. The majority of your users haven’t ever heard about these tricks so they will just give up.
Good example: Tinké
10) Not updating apps is like giving up on us.
You develop a device, bring it to the market and I buy it. Whatever the device is capable of, it is going to be the same forever. But apps can change. With many devices, I take more time looking at their apps than the device itself. Build upon this opportunity and update the apps behind your invention as regularly as possible. And please don’t even think about developing something if you can only release an iOS or Android version. If you don’t have both, even as an Android user, I will not buy your device.
Good example: MisFit
+1) You are not doing business, but helping us live healthier.
That is a crucial point. If your major intention is making money, you already lost this battle. People will find this out very soon. If you want to help people live a healthier life, you create a chance of long-term success. Without your inventions, I couldn’t motivate myself to exercise every day. And when I feel that you really want to help me; I become even more motivated. Let’s cherish this relationship and build the pyramid of a “healthy life revolution” with good technologies.
I hope many companies will read this and share what they think. Until then, I grab some of my favorite gadgets and go out for a run enjoying the motivation they provide me with; and dealing with the technical issues they make me face.