TIME magazine released the list of the 100 most influential people in the world and there are only two medical nominees. Is medicine really that insignificant compared to music or sports?
Just like last year, now it’s time to publish my predictions for the new year regarding healthcare, medical technology and innovation. It seems year by year many of these predictions prove to be right which makes me glad. I hope the same thing will happen to these predictions.
- Flexible mobile phones will be released: Flexible glass makes such developments possible. Medical professionals will love these as they are literally unbreakable. The PC era is clearly over.
- Fewer health-related mobile app downloads: Last year a decline in the number of downloaded smartphone apps was reported, but don’t worry, that’s a positive step. Now instead of downloading every medical app just to show them to our peers, we will use them with strategy and will make the right choices.
- Google Glasses will hit the world market and healthcare: By bringing digital information and data in front of your eyes, it can have a bright future in everyday medicine either in the OR or during a regular examination.
- Google+ communities will prove to be better than Facebook groups: Google+ Communities are relatively new, but I discovered more news items and posts which are relevant to my topics in the last few weeks than on Facebook during the last few years.
- Robotic Exoskeletons will become widely used: It’s time to use all those military and robotic developments to help the everyday lives of paralyzed people in many ways.
- First humanoid robots to be “born”: I’m not saying such humanoid robots would play any kind of a role in our lives now, but this certainly is going to be a very important step. Be prepared to see them in hospitals in the coming years.
- FDA does not publish a clear guide about using social media by pharma: A year ago we published our crowdsourced and open-access guide for pharma but we do need the FDA to come out with a clear set of guidelines. Well, they won’t do that in 2013.
- Windows tablets on the rise: I have an Android tablet, my friends use iPad and iPad Mini so I pretty much know all the pros and cons for these two systems, but when I tried Microsoft Surface, I was amazed. It definitely has a future in healthcare. Elder members in our family can learn how to use a tablet in days, even if they couldn’t learn how to use a computer for years.
- Cost of whole genome sequencing goes under $1000: It is possible in many laboratories from Oxford to China to sequence a total human genome for less than $1000 in less than a few hours, but it should be widely available in 2013 as an affordable service.
- Some smartphone apps get evidence based background: There are more and more studies focusing on whether certain smartphone apps and concepts can be used in medicine and healthcare, therefore as the amount of evidence grows, doctors should be able to prescribe mobile apps for their patients besides drugs and therapies.
- Robotic telepresence in rural hospitals: When geographical distances cause a serious limitation, we need to turn to digital technologies, but using Skype cannot always be a solution. Robotic telemedical systems should appear in such areas in 2013.
- LinkedIn gets close to Facebook and Google+: Regarding the professional use of social networks, LinkedIn is far more useful and efficient than Facebook and maybe better than Google+. Following the right moves and steps, I expect LinkedIn to become the most respected social network.
- No hospital can live without social media accounts: This has been a clear trend for years, and now it’s time for every hospital manager to accept the challenge and the importance of using social networks to keep in touch with (future) patients.
- IBM’s Watson in the medical practice. IBM’s supercomputer is being tested now at Memorial Sloan-Kettering Cancer Center and it should become an integrated part of medical decision making this year.
- Health/medical businesses focus more on Twitter than on Facebook: This comes from my own experience. While Facebook ads can help you get your message to a lot of people, Twitter is more precise in communication. While it requires a different strategy, it can be more successful in conversion.
As usual, please feel free to add your tips in the comment section!
Just like last year, I again collect the most important and interesting news about the relationship between medicine/healthcare and social media, so here are my favorite stories from 2012 selected and featured month by month.
There was a support for Bald Barbie campaign on Facebook, a funny Nature documentary showing pharma reps in the wild, the most amusing medical story ever about how not to communicate new scientific information, the Hands-Only CPR video with Vinnie Jones and my keynote at Games for Health.
The world’s first Live-Tweeted Open-Heart Surgery was reported, how to get better at online search, the e-patient became a patient again, ambulance crews tweeted ‘working life, I explained what I use Twitter for with 10,000 followers and Medical Social Media Curation was described:
Telemedicine was predicted in 1925, a patient designed an infographic about 20 years of medical history, developments about the social media guide were published, we initiated a directory of European Doctor Twitterers and The Social MEDia Course was launched!
6 Cool Things People Have Done Inside MRI Scanners, the first open Facebook page launched by a pharma company was over, digital literacy in the medical curriculum became available worldwide, and a doctor reviewed the episodes of House, MD.
Teaching older physicians about social media is tricky, Microsoft’s new community site, So.cl was launched, how a blog post can turn into a community, Facebook’s organ donor campaign was not successful, and the #HCSM Leaderboard was revealed.
10 physicians to follow on Twitter, we visualized the #MDChat medical Twitter hashtag, we had the first graduate of The Social MEDia Course, Doctors 2.0 and You 2012 was the event of the year, I published an open letter to pharma about employing a Wikipedian, a social media guide for authors of medical resources was released and I described the way I filter information online through crowdsourcing.
I was mentioned in the TIME magazine, we did a podcast about pharma and Wikipedia, I was in a list with Barack Obama, I tried to help a husband crowdsource the diagnosis of his wife, and my keynote video about Facing Traditional Medicine as a Geek was uploaded.
Patients Sued Physician Over Online Photos, fake bus stop keeps Alzheimer’s patients from wandering off were reported, the very first website was still accessible, there was a great social media cancer campaign with a celebrity, and the way patients choose doctors online was described in a comic.
A brain cancer patient wanted to crowdsource his diagnosis, the first social game of pharma was launched, the real anatomy of a Barbie was revealed, I started documenting my steps towards becoming a medical futurist, and I spoke at Harvard.
An amazing breast cancer self-check iPad ad was presented, how to deal with patients on Facebook, I spoke at TEDxYouth and in Denmark, the second step towards becoming a medical futurist, and the Key Trends in the Future of Medicine: E-Patients, Communication and Technology:
The first smartphone was 20 years old (as well as the first text message), the ultimate health startup resources guide was published, a positive pregnancy test diagnosed a man’s cancer on Reddit, and I got a PhD in clinical genomics.
Curēus, an open-access medical journal with crowdsourcing was launched, I published my PhD thesis, I had an interview about telehealth, I was among the top ten Internet-Smart Doctors in the World, and it turned out we are digital junkies.
I’m going to post my predictions for 2013 soon and I hope you will stay with me on Scienceroll.com next year as well!
It’s a real honor being featured in the list of the Top Ten Internet-Smart Doctors in the World. An excerpt from the announcement:
Now, why, you may ask, do we presume to say “World”? Because the internet, as Mr. Gates says, has made the world a global village. On the internet, one can find out many wonderful things, from the comfort of your desktop. Even to faraway lands. as if they were next door.
Doctors are increasingly using the internet, to communicate, to educate, and to use sometimes as medical devices. And now docs are tackling social media, which a few of the Top Ten do, in spades. The Top Ten come from all over, from Australia to the Bay area. There is one from the Netherlands, one from Hungary, one from India, and one from Australia. The other six are Yanks. And they are all MDs.
I’m in great company, here is the full list:
1) Eric Topol MD
2) Mike Cadogan MD
3) Berci Mesko MD
4) Pieter Kubben MD
5) Peter Diamantis MD
6) Cameron Powell MD
7) Iltifat Husain, MD
8) Summer Sehti MD
9) Daniel Kraft M.D.
10) Dr Kevin Pho
Ed Bennett’s famous Health Care Social Media List is now moving to Mayo Clinic where it is going to have a great place, I think.
Four years ago Ed decided to create a resource for social media advocates in hospitals. He thought it would be great if those facing skeptical administrators could begin the conversation with a list of peer institutions already using Facebook, Twitter, or YouTube.
Thus was born the HSNL that Ed has hosted on his Found in Cache blog until now. List maintenance had been a manual labor of love, and yet he didn’t have to programming resources to streamline the process.
When Ed decided he had accomplished his original goal and announced his plans for one final update before achiving the list, we approached him about continuing HSNL. See his thoughts on the move.
I’m really glad that I got a place in the list of 12 doctors worth following on Twitter.
There is a wealth of knowledge being presented by doctors on Twitter. Here are twelve doctors I recommend you follow. If you want to start using Twitter as a health resource, this list will get you started and get you thinking. It is in no way comprehensive and is presented in no particular order. Follow these doctors and get healthy!
HIMSS last week published the list of #HIT100 with the most active names in the Healthcare IT space and it’s an honor for me to be included especially with names such as Barack Obama or Eric Topol. I was also added to the #pharma100 list.
Some time ago, I was included in Future Health 100 as well as the Top 10 Influencers in Healthcare on Twitter.
What is the take home message? It’s worth working hard every single day to provide useful information and create thoughtful projects for a better healthcare and social media is just the right channel for that.
There is a very interesting article in The Atlantic about things people have done in the MRI scanner. Here is the list, enjoy!
- Playing jazz
- Giving birth
- Reading T.S. Eliot
- Playing video games
- Unleashing animals into the room
- Having sex
Charles Limb, a Johns Hopkins otolaryngologist, tried to find out what it is like brain-wise to listen to music and used MRI scans in his research.
MedPage Today published a list of doctors you should follow through social media. It’s an honor for me to be included in the list in such a great company. Just to mention, I’m the only one in the list outside the USA or UK.
Patients may have been quicker to flock to social media sites like Inspire and PatientsLikeMe to share their stories about living with disease, but more clinicians are catching the social media bug.
No doubt the term ‘social media’ encompasses a range of electronic community outreach opportunities, from personal blogs to Twitter and LinkedIn profiles. Clinicians use these media for a range of reasons, from sharing ideas with their colleagues to better connecting with their patients.
Yesterday, I tweeted that I’m the only European doctor in the top 25 of the global list of doctors on Twitter, but I know there are many European doctors using Twitter quite massively. Responding to my tweet, Andrew Spong launched a self-edited database or directory of European doctors (actually all healthcare professionals) on Twitter. Feel free to add yourself.