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Facebook’s Organ Donor Project: Aftermath May 11, 2012

Posted by Dr. Bertalan Meskó in Facebook, Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0.
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More than a week ago, we all expected something amazing from Facebook as they were about to hold a press conference focusing on a new health-related initiative. Then Facebook announced they would let users mark themselves as organ donors on their own timelines. While it is a nice initiative, I expected much much more from a community site with almost a billion users, to be honest.

“Many of those people — an average of 18 people per day –- will die waiting, because there simply aren’t enough organ donors to meet the need,” Facebook notes in a blog entry explaining the move. “Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis.”

As the video above explains, designating yourself as an organ donor is easy. All you need to do is go to your Timeline, click on “Life Event” and then “Health & Wellness.” Then, you’ll see the option for “Organ Donor.” At that point, you can add when and where you registered and your personal story.

What about the aftermath, the results?

6000 people registered… Compared to the 1 billion users, we couldn’t say it is a real success. We will see how it evolves. But Facebook must come up with more creative projects.

7 Quick Action Tips for Using Social Media in Healthcare May 8, 2012

Posted by Dr. Bertalan Meskó in Medicine, Web 2.0, Medicine 2.0, Health 2.0, Interview.
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Vic Phillips has been publishing interviews about success stories in social media and now he invited me to be his guest. We produced a video as I answered some of his questions. Here are the topics we covered:

1. Getting started with social media. He talks about the importance of a blog and three things you need to do to get started.
2. Implement what you have learned
3. The ROI for healthcare – R.O.I. in “healthcare speak” means the Return on Information.
4. Ways to use social media and examples vary based on your needs
5. Protect your reputation
6. Time Management: Saving Time
7. Tools to us for efficiency

Exploding head syndrome: From blog post to community May 7, 2012

Posted by Dr. Bertalan Meskó in Blogging, Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0.
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A few years ago, I wrote a blog post about a weird condition, the exploding head syndrome which generated a huge traffic and about 200 comments. Not short ones, but really interesting, detailed, true patient stories from around the world and my post is now 4th in the global ranking of relevant search results.

Exploding head syndrome is a rare condition that causes the sufferer to occasionally experience a tremendously loud noise as if from within his or her own head, usually described as an explosion or a roar. This usually occurs within an hour or two of falling asleep, but is not the result of a dream. Although perceived as tremendously loud, the noise is usually not accompanied by pain.

That’s how a blog post designed for a specialized audience in a special topic can become a real database of relevant information for patients. Real example of the long tail effect.

An excerpt from one of the comments:

I’m not alone and this is such a relief!!! I think we need a Facebook page. I’ve had this off and on for about 15 years – just had one last night and I’m still out of sorts from it. I awaken terrified with my heart pounding from the sound of an enormous BANG in my head. When this happens I wake up clutching my face – often as I awaken I think “I am dead”. Unlike other people though, I do experience a physical sensation on my face – nose and mouth area – like someone has lightly slapped my face.

explod

Scienceroll.com: Weekly Introduction May 6, 2012

Posted by Dr. Bertalan Meskó in Medicine.
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I’m in the global top 25 doctors on Twitter and the only European so if you are looking for interesting articles and news about medicine 2.0 or health 2.0, find me on Twitter.

The Social MEDia Course: The global format of my university course focusing on medicine and social media for medical students, physicians and also patients with Prezis, tests and gamification.

Webicina.com is my service that curates medical content in social media for free for medical professionals and e-patients.

PeRSSonalized Medicine is the simplest, free, customizable medical information aggregator covering over 80 medical specialties and conditions in 17 languages!

Scienceroll Search is a personalized medical search engine powered by PolyMeta search and clustering engine. You can choose which databases to search in and which one to exclude from your list. It works with well-known medical search engines and databases and we’re totally open to add new ones or remove those you don’t really like.

scienceroll-search

List of biomedical and scientific community sites: More than 30 communities with links, descriptions and screenshots.

List of Biomedical video sites: Almost 40 sites featuring scientific or medical videos and videocasts.

Medicine 2.0 Collection: I maintain the biggest collection of links and posts focusing on web 2.0 and medicine.

Using social media personally, not professionally May 5, 2012

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medical education, Medicine, Medicine 2.0, The Social MEDia Course, Web 2.0.
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I just came across a very interesting article about physicians using social media for personal reasons, not professional ones.

Physicians are, for the most part, staying away from social media interaction with patients, HealthLeaders Media reported.

Only 15 percent use Facebook in their work life, according to data from QuantiaMD. About 8 percent read blogs, 3 percent use Twitter and 3 percent get involved in patient communities.

I got similar results when I asked my medical students before and after my course about the purposes they use social media for and it seems they are digital, they are mobile, they are active in social media but for clearly personal reasons, not professional ones.

Believe me, that’s going to cause them problems later in their career, so at least we have to teach them how to use it properly and have to show them the ways they can leverage its power professionally.

Here is the first step!

News: From Tweetchats to Moore’s Law in Healthcare May 4, 2012

Posted by Dr. Bertalan Meskó in Health, Health 2.0, Medicine, Medicine 2.0, Web 2.0, What's on the web?.
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A new report by PwC found consumers are increasingly turning to social media websites like Facebook and Twitter to find answers to their healthcare concerns, and that this frequently results in seeking out second opinions for previously diagnosed problems.

Games could be the most important digital health tool of the 21st century and have a highly influential impact on the engagement pharmaceutical companies foster with health care professionals, patients and the public. Yet it is tempting for people to separate them from the ‘serious’ business of work, education and health.

A third of US social media users say it could change the way they think about their medicines, according to a new poll. The findings are part of a new survey which confirms the power of social networking to spread information about health, and influence consumers through authoritative sources and through peers and other online influencers.

Moore’s Law, which is more a rule of thumb than a law, originally applied to computer hardware and the notion that the number of transistors that can be placed on an integrated circuit doubles approximately every two years. The law has been used to describe the speed of advance in a wide range of technologies.

How Social Media Can Revolutionize Medical Education May 3, 2012

Posted by Dr. Bertalan Meskó in Interview, Medical education, Medicine, Medicine 2.0, The Social MEDia Course, Web 2.0, Webicina.
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I co-authord a recent MedPage Today article about social media and medical education with Dr. George Lundberg. Check it out here!

Medical education and medical practice at all levels, already online in so many ways, can no longer remain aloof from social media.

When patients ask questions about the online world, or more precisely about social media, medical professionals should at least be aware of the issues and be able to give an honest, nondefensive, appropriate answer without hesitation.

After a presentation about this course at the Medicine 2.0 Congress at Stanford University in November 2011, a U.K. physician asked permission to travel to Debrecen, Hungary, every week during the semester just to attend the course. So, Dr. Mesko developed and launched a new global format called The Social MEDia Course.

Android and Medicine: Ideas? May 2, 2012

Posted by Dr. Bertalan Meskó in Health 2.0, Medicine, Medicine 2.0, Mobile, Video, Web 2.0.
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I was asked to contribute to the development of medical apps for Android with my ideas in a course at the Budapest University of Technology and Economics. I will help students come up with meaningful and exciting medical apps.

I’ve written about Android in medicine several times and now I’m asking you whether you have ideas about it or you know iPhone apps which should have Android alternatives as well.

Digital literacy in the medical curriculum worldwide! April 27, 2012

Posted by Dr. Bertalan Meskó in Medical education, Medicine, Medicine 2.0, The Social MEDia Course, Web 2.0, Webicina.
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I’ve been saying this for a long time. As the internet is becoming more and more important in medicine, we must include digital literacy in medical education as young doctors must learn about internet-related issues. I made the first step by launching a free, Prezi.com based online course with 16 relevant topics covered in social media and medicine. But I need your help!

Please spread the word about it and get the information about the course to your local medical school or association.

Many thanks!

6 Cool Things People Have Done Inside MRI Scanners April 27, 2012

Posted by Dr. Bertalan Meskó in List, Medicine, Music, Radiology.
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There is a very interesting article in The Atlantic about things people have done in the MRI scanner. Here is the list, enjoy!

  • Playing jazz
  • Giving birth
  • Reading T.S. Eliot
  • Playing video games
  • Unleashing animals into the room
  • Having sex

Charles Limb, a Johns Hopkins otolaryngologist, tried to find out what it is like brain-wise to listen to music and used MRI scans in his research.

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