Posted by Dr. Bertalan Meskó in Health 2.0, Medicine, Medicine 2.0, Mobile, Slideshow, Web 2.0.
Since around 2009, it has been quite clear that mobile phones would not only change the way we check healthcare information online, but the way we do anything online so relevant statistics and analyses are crucial in order to be able to analyze the situation and draw useful conclusions. I’ve recently come across a great presentation focusing on mobile health by Daniel Hooker, health librarian.
And Andrew Spong shared an infographics by Manhattan Research that presents the state of mobile health. 85% of people use social media for health-related reasons on mobiles. Click on the image for larger version.
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Posted by Dr. Bertalan Meskó in Pharma, Slideshow, Web 2.0.
I just came across a new presentation from Paul Grant, in which he discussed 23andme.com, curetogether.com, among others.
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Posted by Dr. Bertalan Meskó in Slideshow, Web 2.0.
One of the most interesting stories I heard at the recent Medicine 2.0 Congress at Stanford was coming from Jennifer Aaker, General Atlantic Professor of Marketing:
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Posted by Dr. Bertalan Meskó in Conference, Slideshow.
I gave a presentation about how physicians use social media at the Pharma eMarketing Congress 2011 in Lisbon where my good friend, Lucien Engelen also spoke about REshape and the fantastic things they are working on in the Netherlands.
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Posted by Dr. Bertalan Meskó in Slideshow, Web 2.0.
Facebook seems to be the most important channel for hospitals:
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Posted by Dr. Bertalan Meskó in Facebook, Pharma, Slideshow, Web 2.0.
Jay Byrant published this case study. It’s good to know people want to deal with the moderation problem pharma companies face these days on Facebook. It’s not a big deal if we set exact and clear rules and goals, but many companies just don’t start with that.
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Posted by Dr. Bertalan Meskó in Slideshow, twitter, Web 2.0.
Shwen Gwee published a great slideshow about how Twitter can be used by pharma for online communication. A must see:
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Posted by Dr. Bertalan Meskó in Pharma, Slideshow, Web 2.0.
I’ve recently come across this great slideshow about how pharma should get closer to social media:
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