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From Social Media Superstars to the Future: News

The folks over at Steelcase have been asking everyone from school children to journalists to technological innovators to discuss their predictions for the next hundred years. The responses have been excellent.

Google, Yahoo!, Bing, and Ask.com are by and large effective search engines for helping lay users get health and medical information. Nevertheless, the current ranking methods have some pitfalls and there is room for improvement to help users get more accurate and useful information. We suggest that search engine users explore multiple search engines to search different types of health information and medical knowledge for their own needs and get a professional consultation if necessary.

Keeping records secure is a challenge that doctors, public health officials and federal regulators are just beginning to grasp. And, as two recent incidents at Howard University Hospital show, inadequate data security can affect huge numbers of people.

My predictions for the next two years are that mobile apps will enable connections between health care providers and patients in unique ways provided the legal barriers HIPAA imposes can be overcome. Hospitals and providers will make social media a key part of patient engagement to improve care and boost clinical trial recruitment.

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road. We then tried to draw a trajectory from where we are, what people dream of, and where it may go. This post is the beginning of a story that we plan to continue. Where are we going? This is the beginning of a new Social Media Academy Research Project and you are invited to add to it.

 

From Cyborgs to Nursing Simulations

It’s your brain — you know, that thing that remembers stuff. But because of rapidly evolving information technology, your first impulse was probably to search for the answer on the Internet.

As we become ever more dependent on external sources of memory — using GPS to guide our driving, smartphones to keep our schedules — it’s time to rethink our ideas about what “memory” actually is.

Several weeks after making history with the world’sfirst live-tweeted open heart surgery, Houston’s Memorial Hermann hospital is dusting off its social media chops again.

The plan this time? To live tweet a brain operation performed by one of the world’s foremost neurosurgeons.

It’s the latest — and one of the most extreme — examples of the foul play that takes place on Twitter every day. Although we often tout the benefits of social media for hospitals and health-related businesses, the healthcare social media community isn’t immune to the spamming and scamming part of it too.

News: From Doctors on Wikipedia to Twitter Guides

Every single person in the world has a health story. As a doctor, my job is to help people edit the story that your health is telling and to treat your story as unique to make you healthier. It’s our signature challenge to become more efficient and accurate editors as digital healthcare begins to scale worldwide, which can create 8 billion health stories.

According to recent research that has been shared with Wikimedia UK, use of Wikipedia for medical information is almost universal among a sample of doctors. Many of them praise its accuracy, but they are aware of its faults and that it needs to be read critically.

Good Medical Practice (2006) is our current core guidance for doctors. We review it every five years to make sure it is up to date and reflects what doctors and patients think are the important principles and values of good care. Good Medical Practice is supported by a range of shorter statements which explain some of the principles in Good Medical Practice in more detail. You can read all our current guidance on our website at www.gmc-uk.org/guidance

Through innovation and technology, California think tank Singularity University aims to push the frontiers of progress. But what happens when high-tech advances end up in the wrong hands? Economics correspondent Paul Solman raises some disturbing questions as part of his ongoing reporting series, Making Sen$e of financial news.

The difference stems from a fundamental difference in the construction of the networks. In Facebook, both parties must agree on the relationship. Once you have “friended” each other, you are on roughly equal footing. This mutual agreement to exchange information gives people a sense of privacy that Facebook is repeatedly jeopardizing as they lurch from dorm room experiment to world changing company.

News: From Tweetchats to Moore’s Law in Healthcare

A new report by PwC found consumers are increasingly turning to social media websites like Facebook and Twitter to find answers to their healthcare concerns, and that this frequently results in seeking out second opinions for previously diagnosed problems.

Games could be the most important digital health tool of the 21st century and have a highly influential impact on the engagement pharmaceutical companies foster with health care professionals, patients and the public. Yet it is tempting for people to separate them from the ‘serious’ business of work, education and health.

A third of US social media users say it could change the way they think about their medicines, according to a new poll. The findings are part of a new survey which confirms the power of social networking to spread information about health, and influence consumers through authoritative sources and through peers and other online influencers.

Moore’s Law, which is more a rule of thumb than a law, originally applied to computer hardware and the notion that the number of transistors that can be placed on an integrated circuit doubles approximately every two years. The law has been used to describe the speed of advance in a wide range of technologies.

Twitcidents and Pros of being a Wikipedian

Here are a few articles and news pieces I liked this week.

Of course, the entrepreneur (or startup company) is the doctor. As entrepreneurs, we solve pain. The best entrepreneurs solve a lot of pain for a lot of people. Often a customer doesn’t even realize the pain until being introduced to a product or company, but it’s pain nonetheless. Now, if entrepreneurs think of themselves as doctors, it’s easy to determine exactly how to solicit feedback from a customer.

Researchers from the Delft University of Technology in the Netherlands have created Twitcident, a framework for filtering and analyzing tweets to crowdsource information about crises. For the past ten months the system has been in testing as a support program for the Dutch police and fire department.

Wikipedia editors are always searching for reliable sources. Unfortunately, that quest often leads to dead ends: out-of-print news articles, paywalled magazines, or books and journals locked in a company’s database. We’re happy to announce that the process just got a little easier with the donation of 1000 full-access, one-year accounts fromHighBeam Research to active Wikipedia editors.

Social media can be complex and cumbersome. However, if used effectively, healthcare providers can become more educated, and perhaps more compassionate clinicians.  There are two ways in which I have been able to use Medicine 2.0 applications to gain clinical insight: tracking research and information generated by other health care professionals, and reading about the healthcare experience from the patient perspective.

From Watson to Wikis and Virtual Patients

Here are a few articles and news I particularly found interesting this week:

 Haifa, Israel has developed a new clinical decision support tool that correlates a patients’ unique disease profile against various clinical guidelines and a wide range of previously acquired clinical data from a multitude of patients. The tool, called Clinical Genomics (Cli-G), is designed to provide clinicians with actionable results that outline how to address individual patients’ conditions.

Symcat is a versatile and also very powerful tech solution that combines aggregated data from patient health records with user symptoms and demographics to inform diagnoses.

His research has found that a wiki – a website developed collaboratively by a community of users, allowing any user to add and edit content – can be an innovative new tool for developing individual asthma action plans.

  • A medBoardis an online advisory board for pharmaceutical companies to easily get expert advice. Advice that helps develop better medicines and shape commercial strategy.

Researchers at the Institute for Biomedical Imaging and Modelling (INSIGNEO) in Sheffield are developing digital models of different parts of the human body that will ultimately build into a complete digital replica of a patient.

ER Advisor was created by an epidemiologist (Mike Hartmann, BSc, MPH) and a web developer who wanted to help ease the burden on hospitals. Too many people go to the ER when the medical attention they need can be provided elsewhere. We consulted with nurses, doctors and other epidemiologists to come up with an idea: get people to enter their symptoms online and we can suggest whether it is an emergency or not.

 

From Pinterest and Septris to the Patient of the Future

Too many people are not going to see their doctors on a regular basis and they need to be educated on why that is a bad idea.  No printed or interactive forum can replace a trained medical professional.

Like many “self-quanters,” Smarr wears a Fitbit to count his every step, a Zeo to track his sleep patterns, and a Polar WearLink that lets him regulate his maximum heart rate during exercise.

DS: What are you hoping to come away with from the conference?

TL: I do hope I can meet Berci in person and ask him how he has so much energy to tweet and write on his blog every single day :)

  • PulsePoint: PulsePoint empowers individuals, within covered communities, the ability to provide life-saving assistance to victims of Sudden Cardiac Arrest (SCA). Application users who have indicated they are trained in cardiopulmonary resuscitation (CPR) are notified if someone nearby is having a cardiac emergency and may require CPR.

Ryan Jones, MD, an internist in the Dallas-Fort Worth area who is less than two years out of residency, realizes it could come off as showy if she stands over the shoulder of older colleagues, offering suggestions on how to become more tech savvy.

“I do definitely try to be very sweet about it,” she said. Her methods have proven successful as colleagues generally have welcomed the advice — just as she welcomes their unsolicited advice on ways to be a better internist.

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