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Medicine 2.0

I’m pretty sure that web 2.0, the new generation of web services, will (and already is playing) play an important role in the future of medicine. These web tools, expert-based community sites, medical blogs and wikis can ease the work of physicians, scientists, medical students or medical librarians.

We believe that the new generation of web services will change the way medicine is practiced and healthcare is delivered.

So I decided to collect sites, presentations and services that could be helpful for medical experts. I collaborated with Ves Dimov (at clinicalcases.org), Bob Coffield (at healthcarebloglaw.blogspot.com), Brian Jefferson and Ken Civello (at askdrwiki.com).

I’ve had several opportunities to present my work at many clinics and departments here in Debrecen, Hungary, but now I search for universities around the world interested in a presentation like this one below. If you’re interested, just send me an e-mail to berci.mesko [at] gmail.com.

Medicine 2.0= web 2.0 + medicine

What to start with?

Web 2.0 and Medicine slideshow which was presented at Yale (among others):

Genetics and Web 2.0: the presentation.

Second Life, the virtual world and medical education:

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Education:

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Blog carnivals:

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Wikis, medical databases:

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Medical Communities:

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Medical search engines, tools:

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Podcast, Videocast:

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Open access and journalism:

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Sites, links, news, reviews:

Comments»

1. Scienceroll is Six Months Old! « ScienceRoll - May 17, 2007

[...] Medicine 2.0 [...]

2. 2.0 in Medicine and Definitely Beyond « the story of healing - May 23, 2007

[...] Two blog sites which I referred to about Medicine 2.0 and continue to refer to for other interesting shares they might post, Victor Castilla, MD’s Web 2.0 and Medicine and Bertalan Mesko’s Scienceroll. [...]

3. Medicine 2.0: a new blog carnival about web 2.0 and medicine « Medicine 2.0 Blog Carnival - June 4, 2007

[...] start an other blog carnival on web 2.0 and medicine. You know well how much I like this subject (medicine 2.0). So I’m going to host the first edition next Sunday [...]

4. 10 Tips for How to Use Web 2.0 in Medicine « ScienceRoll - June 8, 2007

[...] Medicine 2.0 [...]

5. First Issue at Scienceroll (10. 06. 07.) « Medicine 2.0 Blog Carnival - June 10, 2007

[...] Please welcome Medicine 2.0, a new blog carnival devoted to the special relationship between web 2.0 and medicine. I’ve been writing about it for a long time now and I see that more and more blogs are getting [...]

6. JFG - June 10, 2007

Hello,
Your blog, and the Blog Carnival are very interesting… more especially as I write a French blog on a close topic (ophthalmology and Web 2.0) !

7. Bertalan Meskó - June 10, 2007

Comme je parle francais un peu, je dois créer un RSS feed pour votre blog. :)

C’est vraiment intéressant que notre subject est le meme…

I hope it was understandable… I add you to my blogroll.

8. My Modern Life « ScienceRoll - June 23, 2007

[...] Medicine 2.0 [...]

9. Medicine 2.0: The Second Edition « ScienceRoll - June 24, 2007

[...] Medicine 2.0 [...]

10. Medicine 2.0: The Second Edition « Medicine 2.0 Blog Carnival - June 24, 2007

[...] reasons, he asked me to do it this time. So here is Medicine 2.0 again, a new blog carnival on web 2.0 and medicine. More and more blogs are getting closer to this subject as physicians, medical students, health [...]

11. PediDraw: A web-based tool for drawing a pedigree in genetic counseling « ScienceRoll - June 27, 2007

[...] Medicine 2.0 [...]

12. How to manage a hospital in the future? « ScienceRoll - July 2, 2007

[...] Medicine 2.0 [...]

13. Medical Ethics 2.0 : The Personal Genome - July 16, 2007

[...] ethics. I’ve come to the tentative conclusion that while we are in the very early stages of “medicine 2.0” we are in an even earlier stage of “medical ethics 2.0” and this may have some unforeseen [...]

14. Genetic Testing: BlogMix and a funny video « ScienceRoll - July 19, 2007

[...] Medicine 2.0 [...]

15. Spring-cleaning at Scienceroll « ScienceRoll - July 21, 2007

[...] Medicine 2.0 [...]

16. Modern Education: Mind Maps and Second Life « ScienceRoll - July 25, 2007

[...] Medicine 2.0 [...]

17. How can web 2.0 help medicine? « ScienceRoll - July 28, 2007

[...] Medicine 2.0 [...]

18. 7 Tips: How to be up-to-date in genetics/genomics? « ScienceRoll - July 30, 2007

[...] Medicine 2.0 [...]

19. What’s on the web? (7 August 2007) « ScienceRoll - August 7, 2007

[...] Medicine 2.0 [...]

20. Web 2.0 and Medicine in the Medical Journal of Australia « ScienceRoll - August 8, 2007

[...] Medicine 2.0 [...]

21. A Medicine 2.0 Tool: Study On The Go With Medical e-Books plus Some Experiential Babbles & Lessons On Integration « the story of healing - August 12, 2007

[...] e-Books predates the specific definition of Medicine 2.0. Now it seems, it was after all, its first intuition and one of its great [...]

22. SciFoo lives on: in Second Life « ScienceRoll - August 20, 2007

[...] Medicine 2.0 [...]

23. SciFoo lives on in Second Life: Web 2.0 and Medicine « ScienceRoll - August 27, 2007

[...] Medicine 2.0 [...]

24. My Biotech Life » Medicine and Web 2.0 @ SciFoo lives on (Second Life) - August 28, 2007

[...] from ScienceRoll gave a great talk/chat about the state of what he calls Medicine 2.0. Here you can see him in action: After Berci we had the chance to learn about two websites that [...]

25. Behind the Scenes of Medical Blogs: Clinical Cases and Images « ScienceRoll - September 8, 2007

[...] Medicine 2.0 [...]

26. Medicine 2.0 Carnival at Constructive Medicine « ScienceRoll - September 16, 2007

[...] Medicine 2.0 [...]

27. What’s on the web? (16 September 2007): Supergenetic! « ScienceRoll - September 16, 2007

[...] Medicine 2.0 [...]

28. Recent News: Medicine 2.0 « ScienceRoll - September 21, 2007

[...] Medicine 2.0 [...]

29. Personalized Medicine: Health and Information Technology « ScienceRoll - September 23, 2007

[...] Medicine 2.0 [...]

30. Science Blogs & Wikis: Slideshow « ScienceRoll - September 26, 2007

[...] Medicine 2.0 [...]

31. Medicine 2.0 #9 at Clinical Cases and Images « ScienceRoll - September 30, 2007

[...] Medicine 2.0 [...]

32. Venter on the Web 2.0 summit, Mayer on Google Health « Pimm - Partial immortalization - October 18, 2007

[...] more on Medicine 2.0 [...]

33. Web Directories of Medicine and Web 2.0 « ScienceRoll - October 19, 2007

[...] Medicine 2.0 [...]

34. New facilities provided by the medicine and internet: My first peer-reviewed article « ScienceRoll - October 26, 2007

[...] Medicine 2.0 [...]

35. Medicine 2.0 #11 at The Health Wisdom Blog « ScienceRoll - October 30, 2007

[...] Medicine 2.0 [...]

36. Web 2.0 Style: Funny Logos « ScienceRoll - October 30, 2007

[...] Medicine 2.0 [...]

37. An other step in medicine 2.0 « ScienceRoll - November 3, 2007

[...] Medicine 2.0 [...]

38. The First Birthday of Scienceroll! « ScienceRoll - November 17, 2007

[...] Medicine 2.0 [...]

39. Medicine 2.0 Edition #12 at Medical 2.0 « ScienceRoll - November 18, 2007

[...] Medicine 2.0 [...]

40. New Slideshows about Web 2.0 and Medicine « ScienceRoll - November 25, 2007

[...] Medicine 2.0 [...]

41. Edublog Awards 2007 Finalists Announced! « ScienceRoll - November 26, 2007

[...] Medicine 2.0 [...]

42. Medicine 2.0 Edition #13 at Web 2.0 and Medicine « ScienceRoll - November 27, 2007

[...] Medicine 2.0 [...]

43. MaRS Blog - Innovation and Commercialization in Canada » Blog Archive » Medicine 2.0: Online peer review? Facebook for physicians? - November 28, 2007

[...] Science Roll [...]

44. Teleread Today! « the story of healing - November 30, 2007

[...] Medicine 2.0 by Scienceroll [...]

45. » Edublog Awards 2007 Finalists Announced! The Edublog Awards - December 1, 2007

[...] students, physicians, medical librarians and health care lawyers to get closer to the world of Medicine 2.0. Medicine 2.0 is the combination of medical education and the tools of web 2.0. I share medical [...]

46. What’s on the web? (1 December 2007) « ScienceRoll - December 1, 2007

[...] Medicine 2.0 [...]

47. Medicine 2.0 Edition at Medical Education Blog « ScienceRoll - December 9, 2007

[...] Medicine 2.0 [...]

48. Medicine 2.0 in 2015 » MedBlog.nl - December 15, 2007

[...] Health2blog.com Nature Scienceroll.com Monash Medical Student This article is part of the Medicine 2.0 carnival started by Bertalan Meskó of [...]

49. Medicine 2.0 Edition at MedBlog.nl « ScienceRoll - December 15, 2007

[...] Medicine 2.0 [...]

50. Gezondheid in 2015 - Frankwatching - December 19, 2007

[...] Health2blog.com NatureScienceroll.com Monash Medical Student Dit artikel is onderdeel van het Medicine 2.0 carnival dat gestart is door Bertalan Meskó van Scienceroll.com. De engelstalige versie van dit [...]

51. Medicine 2.0 pada Thariqul Huda - December 19, 2007

[...] paling berperan besar. Ia bahkan membuat blog carnival bertemakan medicine 2.0 dan sebuah halaman khusus dalam blognya didedikasikan untuk merangkum semua hal tentang medicine [...]

52. Medicine 2.0 Carnival coming here! « monash medical student - December 26, 2007

[...] I’ll accepting all posts related to medicine 2.0, web 2.0 and how it relates to medicine. Simply speaking, how technology and the Internet has made medicine different and better for you.  For more about this topic, refer to Bertalan’s extensive and well researched posts here. [...]

53. Medicine 2.0 Carnival - 16th edition « monash medical student - January 6, 2008

[...] between web 2.0 and medicine. Many believe in web 2.0’s role in medicine in the future. Bertalan’s efforts have come a long way, and being intrigued with it all, i decided to force myself to get a better [...]

54. Medicine 2.0 at Monash Medical Student « ScienceRoll - January 6, 2008

[...] Medicine 2.0 [...]

55. William Hill - January 7, 2008

Will there be a Web 2.0 meltdown?

Definition of Meltdown - 1. a state of complete network overload that grinds all traffic to a halt 2. a disaster comparable to a nuclear meltdown

Considering content and community are king, I don’t think a Web 2.0 meltdown is on the horizon. It’s no secret that major players like Google, News Corp, Yahoo and MSN are steadily acquiring various Web 2.0 brands for very large sums of money. Predicting acquisition trends among these companies is not too difficult of a task for any web savvy marketer.

Although I just recently started playing around with some different Web 2.0 brands, I quickly witnessed unlimited potential for their continued long-term success.

Most current leading Web 2.0 brands fall into what I refer to as, general categories which are comprised of countless sub-categories. First, Web 2.0 brands introduced “categories”. Next, Web 2.0 brands will introduce “sub-categories”, which will allow Web 2.0 brands to stabilize their already firm positioning and ultimately become authoritative figures on the Internet.

It’s no secret that “keyword phrases” carry much better CTRs (click-thru-ratios) and ROIs
(return-on-investments) than “genearl keywords” do - when engaging in a PPC (pay-per-click) marketing campaign. For example, on the page I am originally posted this article on I notice the page’s title tag read “Web 2.0 Bubble Trouble?”. This title tag is much more suitable for this page’s topic, as opposed to something more general like, “Web 2.0″.

The same applies to Web 2.0 brands as the diversify their portfolios introducing sub-categories of their already existing brand’s general or niche category. Google, News Corp, Yahoo and MSN are strategically acquiring emerging Web 2.0 brands for a reason. At the end of the day, we all know what that reason is - to make lots of money!

My conclusion:

As companies like, Google, News Corp, Yahoo and MSN pay BIG dollars to acquire Web 2.0 brands they are doing so for a few reasons. First they are looking for creative ways to push new, in-house products and services to targeted consumers and businesses alike. I would have to argue that Google is leading the pack in this arena.

Next, they are trying to position their companies for rapid long-term growth, each headed in strategically aligned directions. In my opinion, all 3 are great companies and not any one of them is better than the other in regards to their directions. Rest assured that the overall concept, audience, and appeal of any recently acquired or soon to be acquired Web 2.0 brand is a solid reflection of the direction the acquiring company is headed in.

Like it or not Web 2.0 is here to stay!

56. Web Resources of Pathology: Again! « ScienceRoll - January 7, 2008

[...] Medicine 2.0 [...]

57. Medicine 2.0 carnival at The Story of Healing « ScienceRoll - January 20, 2008

[...] Medicine 2.0 [...]

58. Everything about Second Life and Medical Education « ScienceRoll - February 12, 2008

[...] Medicine 2.0 [...]

59. Web 2.0, the Future of Medicine and Healthcare » Dani Iswara .Net » Indonesian Medical Doctor Weblog - March 8, 2008

[...] read Medicine 2.0 special page from Bertalan Mesko and Medicine 2.0 from Huda Toriq (Indonesian). Share : These icons link to [...]

60. Media In Medicine: Bertalan Mesko’s Scienceroll and More Medicine 2.0, an Interview « the story of healing - March 10, 2008

[...] How did you get started with your takes on Web 2.0 in Medicine? In January, 2007, I came across the online presentation of Vesselin Dimov [...]

61. Dangers of Web 2.0: In Medicine « ScienceRoll - March 15, 2008

[...] Medicine 2.0 [...]

62. On the Dangers of Web 2.0 in Medicine ( a response) « ADAM’S REEF - March 16, 2008

[...] written more than 200 posts about web 2.0 and medicine, but I almost never focus on the dangers web 2.0 can cause to medical professionals and patients. [...]

63. Medicine 2.0 Carnival: Health 2.0 Apps and Virtual Education « ScienceRoll - March 16, 2008

[...] Medicine 2.0 [...]

64. geekydoc » Blog Archive » Welcome to Geekydoc - March 22, 2008

[...] by doctors and patients. I still don’t know how I really feel about the buzzword “Medicine 2.0.” My opinion of it shall be shaped in the course of doing this [...]

65. ScienceRoll - April 19, 2008

[...] Medicine 2.0 [...]

66. How Not to Give a Presentation! « ScienceRoll - April 29, 2008

[...] Medicine 2.0 [...]